Responsibilities

• Own blended gross margin, moving it from 12% to 25%, and take the business through breakeven.
• Source and launch own-brand SKUs. Suppliers, MOQ negotiation, samples, freight, duty, 3PL, listings, launch.
• Run paid acquisition yourself. Google Shopping, PMax and Search. There's no agency and there won't be one.
• Site and conversion work. Product pages, imagery, copy, checkout, cart abandonment.
• Build attach and post-purchase revenue. Checkout upsells, replenishment, email flows.
• Restart the content engine. Video cadence, TikTok, YouTube, UGC and reviews.
• Manage the existing dropship catalogue on margin, cutting what doesn't pay.
• First 90 days: paid spend cut on every SKU below 15% margin, even where that drops revenue. Google Ads moved in-house. First own-brand order placed. Attach offers live at checkout. Blended gross margin at 16%.

Requirements

• Launched a physical product end to end. Sourced it, negotiated MOQ, approved samples, managed freight, priced it, listed it, sold it
• Run Google Ads yourself on a Shopping-led store. In the account, not briefing an agency
• Owned a gross margin or P&L number, not a revenue or ROAS number
• Operated at $500k-5m, where you wrote the product page and answered the customer emails
• Comfortable cutting revenue to fix margin
• Work independently. No team, no budget approver, nobody checking your work between weekly calls

Preferred

• Built checkout attach, upsells or replenishment flows
• Sold consumables or anything with repeat purchase
• Worked with Chinese suppliers, or US co-packers and contract manufacturers
• US import, duty classification, 3PL setup
• Klaviyo or equivalent, built from scratch rather than inherited
• Bundle and kit pricing
• Preparedness, outdoor, hunting or adjacent category knowledge

Benefits

• Fully remote, anywhere in Europe, hours yours.
• Small business, no funding behind it, everything pays for itself out of what the store makes. Take it through breakeven and to 25% margins with a real own-brand line and you own a meaningful piece of a profitable company you built.
• Entropy sits inside a wider venture portfolio. If you get this working and want to build the next thing in this space, that conversation is open.