E-commerce Merchandise Lead
Milton Keynes, UK (On-site)
Posted 13 days ago
Job Summary
Own and lead ecommerce creative output across Amazon, TikTok Shop, and SHEIN to drive compelling imagery, videos, and campaigns that meet platform guidelines and boost engagement.
- Oversee product imagery, A+ Content, videos, and campaign assets
- Lead AI-enabled creative tooling and team development
- Guide merchandise strategy and marketplace optimisation with data-driven insights
Job Description
Responsibilities
- Own all creative output across Amazon, TikTok Shop, and SHEIN, ensuring content meets platform requirements and eCommerce best practices.
- Oversee the creation of product imagery, A+ Content, videos, infographics, lifestyle imagery, and campaign assets, optimising for customer engagement and conversion.
- Lead the use of AI-powered creative tools to create, enhance, and optimise product images, videos, and marketplace assets in line with Amazon creative guidelines and marketplace best practices.
- Identify and implement new AI technologies and creative processes to improve efficiency and performance.
- Conduct competitive merchandise analysis to identify market trends, creative best practices, and commercial opportunities.
- Advise the business, eCommerce, and marketing teams on merchandise strategy, product presentation, content priorities, and marketplace optimisation opportunities.
- Collaborate closely with eCommerce, Marketing teams to support product launches, promotional campaigns, and commercial initiatives.
- Use creative performance data and marketplace insights to continuously optimise content effectiveness and conversion.
- Lead and manage a creative team including 2 Senior Graphic Designers, 2 Graphic Designer Trainees, 1 Photographer, 1 Stylist, and offshore designers.
- Lead, mentor, and develop the creative team through coaching, regular feedback, performance reviews, and development plans.
Requirements
- Proven experience in eCommerce creative, with strong Amazon marketplace expertise.
- Strong understanding of Amazon creative requirements, A+ Content, image compliance standards, and marketplace optimisation techniques.
- Hands-on experience using AI tools to generate and optimise images, videos, and eCommerce content
- Experience managing and mentoring creative teams.
- Strong commercial awareness, analytical skills, and ability to advise on merchandise strategy.
- Excellent organisational and planning skills; thrives in a fast-paced environment.
Preferred
- Experience with TikTok Shop and short-form video content.
- Background in fashion, FMCG, or licensed products.
Benefits
- Casual dress
- On-site parking
- Employee Assistance Programme
- Bright Exchange
- Regular social events including summer & end of year parties.
- Spontaneous employee well-being treats
- A day off for your birthday
- Vouchers at Christmas to shop with F&F
- Staff Purchases
- NEST Pension
F&F Stores Ltd
F&F Stores, founded in 2015, is a rapidly expanding E-commerce business based in Milton Keynes. We are proud to offer a wide range of licensed products from beloved brands such as Disney, Marvel, and iconic football clubs. We thrive on bringing these products directly to your doorstep, not only in the UK but also across Europe and the US. Our high-quality offerings cater to the whole family, with products ranging from toys and fashion to home accessories and beauty items. You can find it all on popular e-commerce marketplaces as well as on our own e-commerce website. Our team are a dynamic team dedicated to innovation, collaboration, and growth. With a passion for fostering teamwork, and striving for excellence, we're here to make a difference.Explore opportunities with us today!
Salaries
Posted range
£40K/yr – £45K/yr
Taken straight from the job posting.
