E-Commerce Manager (Maternity Cover - 12 months). Merchant & Mills — Rye, East Sussex (Hybrid)

About Us

Merchant & Mills is a British brand with a clear sense of self. Since 2010 we have brought style and purpose to the world of sewing — designing patterns, sourcing exceptional fabrics, and making tools that respect the craft. We are a stand-alone brand with a strong visual identity and a loyal, growing community of makers worldwide.

The Role

We are looking for an experienced and thoughtful E-Commerce Manager to own and grow three distinct Shopify Plus digital properties: our B2C retail store, our B2B wholesale platform, and Merchant & Mills HOUSE. This is a hands-on role — sitting at the intersection of trade, creativity, and technology. You will be responsible for the day-to-day running of all three sites and for their long-term commercial direction.

What You'll Do

Across All Three Sites

• Own the full Shopify Plus ecosystem — performance, content, merchandising, and customer experience across B2C, B2B, and HOUSE
• Manage product uploads, collections, metafields, and seasonal catalogue updates with obsessive attention to detail
• Ensure each site has a distinct, coherent identity while maintaining overall brand consistency
• Brief and manage external developers for bespoke builds or theme customisations across all properties
• Oversee third-party app integrations (reviews, loyalty, subscriptions, bundles, search)
• Analyse trading performance using Shopify analytics, GA4, and reporting tools — and act on what you find
• Work closely with the warehouse and operations team to ensure inventory accuracy and a smooth fulfilment process

B2C — Merchant & Mills Online Store

• Lead site optimisation for the direct-to-consumer store: conversion rate, UX, navigation, page speed, and accessibility
• Collaborate with the creative team to ensure the digital experience reflects our visual identity and brand standards
• Drive trading performance through smart merchandising, promotions, and seasonal campaigns

B2B — Merchant & Mills Wholesale Platform

• Manage and develop the wholesale channel using Shopify Plus B2B features — price lists, company accounts, and trade ordering
• Work with the sales team to align the digital wholesale experience with our broader trade strategy
• Ensure the B2B catalogue, stock availability, and ordering workflows are accurate and efficient at all times

HOUSE — Merchant & Mills HOUSE Site

• Own the end-to-end digital experience for the HOUSE site, ensuring it has its own strong, considered identity within the Merchant & Mills world
• Manage content, product presentation, and customer journey specific to the HOUSE offering
• Collaborate with the wider team on HOUSE-specific campaigns, launches, and editorial content

About You

• Proven experience managing multiple Shopify or Shopify Plus stores, ideally in fashion, craft, lifestyle, or interiors
• Familiar with Shopify Plus B2B features — company profiles, custom pricing, trade portals
• Commercially sharp — you understand margin, conversion, and what drives revenue across different customer types
• Confident with Liquid (Shopify's templating language) and comfortable briefing developers when deeper work is needed
• Strong eye for design and brand — you instinctively know when something is off
• Data-literate, but you balance numbers with instinct and taste
• Highly organised and self-directed; you manage your own priorities without being chased
• A genuine interest in making, craft, or the slow fashion movement is a real plus

What We Offer

• A role with real ownership and creative influence across three distinct digital properties
• A small, talented, passionate team
• Flexible hybrid working from our Rye, East Sussex base
• 30% staff discount on the full range. Free patterns always. A monthly cloth allowance to make up one of our patterns
• Sign up to our benefits package after 6 month probation is passed – this includes a £350 a year to spend on wellness treatments, death in service and income protection scheme
• Optional pension scheme

Details

• Based in or able to commute to Rye, East Sussex (some flexibility may be possible).
• Part-Time (3 days per week).
• Competitive salary depending on experience.

To apply, please send a CV and a short covering letter — telling us about a piece of content you're proud of — to sales@merchantandmills.com.