DK Marketing & Communications - Marketing Executive (DK Living)

London, UK (Hybrid)

$38K/yr - $47K/yr (Est.)Mid LevelFull time

Posted 12 hrs ago

Job Summary

You will own end-to-end consumer marketing campaigns for books, coordinating with authors, agents, brand partners, and internal teams while managing assets, budgets, and results to optimize pre-orders, sales, and long-running campaigns.

  • Lead campaign planning and execution across digital, print, and social
  • Collaborate with the Head of Digital Marketing and agencies to drive pre-orders and sales
  • Analyze results and share insights to shape future activity

Job Description

Responsibilities

  • Develop and deliver consumer marketing campaigns across digital print and social media
  • Work with authors, agents, and brand partners to maximise visibility and promotional opportunities
  • Support on high-profile campaigns, brand partnerships, and key project launches
  • Brief and manage the creation of promotional assets, from social media content and POS to catalogues and video
  • Collaborate with Head of Digital Marketing and agencies to deliver paid advertising that drives pre-orders and book sales
  • Deliver seasonal and brand campaigns (for example, Christmas or retailer promotions) and smart backlist programmes that drive sustained sales
  • Regularly communicate campaign plans and results with key internal stakeholders including Editorial, Sales, Publicity and International teams
  • Review campaign results and share insights to help shape future activity
  • Manage budgets, approvals, and timelines with care and attention to detail

Requirements

  • Experience in supporting marketing campaigns within publishing or a similar field
  • An interest in using audience insights and data to inform marketing strategies
  • A good understanding of social media platforms and how to engage audiences
  • Creative and organised with a real enthusiasm for bringing ideas to life with guidance and support
  • Enjoys working with others, with good time management skills to juggle multiple projects at once
  • Commercially aware, interested in market trends, and thinking about how marketing can drive sales and engagement
  • Comfortable analysing campaign results and suggesting creative approaches for next time
  • A clear communicator who can quickly build strong relationships across internal teams and external stakeholders
  • Above all, passionate about travel books, cooking, gardening, and lifestyle publishing

Benefits

  • 25 days paid holiday entitlement in year one, plus bank holidays
  • Generous pension scheme
  • Volunteering policy and charity matching
  • Employee assistance programme
  • 60% discount on company books
  • Cycle to work scheme and discounted gym membership
  • Flex Fridays (1pm Finish*)
  • Shopping discounts
  • Up to 30 days remote working from abroad*
  • *Subject to certain criteria being met.
DK logo

DK

3.8 Glassdoor

DK is a global publisher of internationally bestselling authors and illustrators across fiction, non-fiction, adult and children’s publishing. We have been pioneering ways to bring knowledge and adventure to people around the world for over 50 years.

Founded in 1974
London, England, GBR
3.3K employees (835 in marketing)
84% recommend to a friend
50% CEO approval

Salaries

SalaryGuide estimate

$38K/yr – $47K/yr

Modelled from 18 comparable roles.

See all DK salaries

Marketing Team

Marketing Team Size
459 (14% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
321.2K
Traffic Source Mix
Search
56.9%
Direct
31.4%
Referral
3.1%
Social
6.5%

Headcount Trend

Current headcount: ~3.3K

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