Responsibilities

• Lead and own the BAU social content creation across all brand level organic channels including Instagram, TikTok and Facebook.
• Report to the Trading & Digital Marketing Manager and work with brand marketing colleagues to deliver high-quality briefs and support trading priorities.
• Collaborate with our social media agency to ensure content flow and delivery of messages.
• Be the creative force behind the brands, bringing food, drink and guest experiences to life through engaging social-first content.
• Ensure content aligns with brand tone of voice, priorities and values.
• Monitor and drive performance across social scorecard metrics including reach, engagement, conversion and follower growth.
• Support local social performance with assets and guidance for District Local Social Leads.
• Develop and execute a social-first approach to all brand BAU content, plan monthly content calendars around trading needs, RTVs, brands campaigns, seasonal moments and cultural key dates.
• Identify and react quickly to emerging social trends, ensuring content remains relevant and timely.
• Plan and manage social shoots, creating shot lists, coordinating logistics with venues and suppliers and overseeing content storage and usage.

Requirements

• Understand what makes people choose a pub, restaurant or hospitality brand and know how to turn everyday moments into engaging social content.
• Be able to identify relevant emerging cultural moments, creator trends and platform changes, reacting quickly to keep the brand relevant.
• Be experienced in creating branded content for TikTok, Instagram and Facebook.
• Be skilled in video and image editing (Canva, CapCut, or similar tools).
• Have experience in managing Meta Ads, including audience targeting, copywriting, compliance, and performance analysis.
• Understand TikTok, SEO, social search and discoverability.
• Have experience working with other creators and user-generated content.
• Have commercial understanding of how social drives brand awareness and sales.
• Be comfortable using AI-powered creative tools to improve efficiency and content production.
• Be confident using social scheduling and analytics tools (e.g. Sprout Social).

Benefits

• 33% discount across all our brands
• Choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount
• Car or Car Allowance
• Mobile working: the flexibility to work from home, the office or one of our sites
• Private Medical Scheme
• Pension
• 26 days paid holiday
• Friends & family discount
• high-street shopping discounts
• free shares