Director, Social Media

London, UK

Salary Not AvailableDirector/Executive

Posted 2 months ago

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Job Summary

Own social content strategy and publishing, while coordinating campaigns and partnerships to drive audience growth and engagement.

  • Lead social strategy, creative direction and day-to-day execution in collaboration with the Social Media Manager.
  • Own campaigns, storytelling, and cross-team collaboration with creative, production, partnerships and comms to deliver culturally relevant content.
  • Use analytics and audience data to optimize content performance, balance long term planning with real time opportunities, and supervise reputation across channels.

Job Description

Responsibilities
  • Lead the social media strategy and social creative direction across all channels for personal and commercial posts.
  • Develop innovative social campaigns, content concepts and storytelling opportunities that drive audience growth and engagement.
  • Create and oversee social campaign planning.
  • Partner closely with the Manager, Social Media, to own alongside them, day-to-day publishing and execution of social media campaigns and posts.
  • Drive creative integration across the social assets for brand partnerships and commercial campaigns.
  • Collaborate with internal creative, production, partnerships and communications teams to deliver culturally relevant content.
  • Manage external agencies, creative partners and collaborators where required.
  • Stay ahead of platform trends, audience behaviours and emerging technologies to evolve content strategy.
  • Use insights, analytics and audience data to optimise content performance and growth.
  • Balance long-term campaign planning with reactive real-time content opportunities.
Requirements
  • Several years of experience across social media, creative strategy, digital marketing, art direction or social media integrated campaigns.
  • Experience working with high-profile talent or premium global brands with high profile ambassadors.
  • Strong portfolio of innovative social campaigns and culturally impactful content.
  • Deep understanding of Instagram, TikTok, YouTube and evolving social platforms.
  • Highly creative with strong instincts for storytelling, visual direction and audience engagement.
  • Confidence to champion ideas and influence senior stakeholders.
  • Strong understanding of social trends, internet culture and platform behaviours.
  • Excellent communication, collaboration and project management skills.
  • Experience working in fast-paced agency, entertainment, sport, fashion or brand environment.
  • Passionate about sport, fashion, entertainment and culture.
  • Discreet, diplomatic and comfortable operating around high-profile individuals and confidential projects.
Preferred
Authentic Brands Group LLC logo

Authentic Brands Group LLC

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, Guess?, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.For more information, visit corporate.authentic.com.***We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.***

Founded in 2010
New York, New York, USA
655 employees (223 in marketing)