Director Segment Marketing- LC-MS Diagnostics at Waters | Wilmslow, Stockport, UK

Waters

Director Segment Marketing- LC-MS Diagnostics

Wilmslow, Stockport, UK (Unknown)

Salary Not AvailableDirector/Executive

Posted 2 months ago

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Job Summary

Own global segment strategy for Clinical LC-MS, emphasizing market sizing, growth forecasts, and value-based messaging across priority workflows to influence product roadmaps and regional adoption.

Segment strategy: define market sizing, growth forecasts, and competitive positioning to drive value-based propositions.
Cross-functional execution: shape menu strategy, workflow design, and kit development with Product, R&D, and Applications.
Commercial enablement: provide segment playbooks and customer value frameworks to accelerate launches and adoption.

Job Description

Responsibilities

Define and lead global segment market strategies for Clinical LC-MS, including segmentation, market sizing, growth forecasts, and competitive positioning
Identify priority clinical applications and workflows (e.g., newborn screening, endocrinology, toxicology,therapeutic drug monitoring) where LC-MS delivers clear clinical and economic value.
Develop and maintain segment roadmaps aligned with business strategy, product portfolios, and regional market needs
Own and drive value-based segment propositions, positioning, and messaging that articulate differentiation versus comptitive technologies and solutions.
Partner with Product Management, R&D, and Applications to influence menu strategy, workflow design, automation priorities, and kit development.
Provide market and segment input into new product introduction (NPI) activities, lifecycle management, and portfolio optimization
Support development of commercial enablement tools, including segment playbooks, opportunity sizing models, and customer value frameworks.
Support major product launches, sales kick-offs, customer symposia, and key account engagements with segment expertise.
Monitor and assess market trends, competitive landscape, and regulatory drivers (e.g. IVDR, FDA, NMPA) impacting Clinical LC-MS adoption.

Waters

Amplifying your brand and digital presence through exceptional creativity and insight. Waters Creative was founded on a passion for design. We believe that great design can make a real difference in the world and we’re committed to creating brands and user experiences that are both beautiful and functional.Over the years, we’ve developed a deep understanding of human behaviour and how to create designs that are equally engaging and effective. We use this knowledge to generate designs that are more than just aestheticallypleasing. We want our creativity help you achieve your business goals, whether that’s building brand awareness, generating leads, or selling more products.We’ve had the privilege of working with a wide range of clients, from Welsh Government to the NHS to e-commerce businesses. This experience has given us a wealth of transferable knowledge and expertise that we can bring toyour project.

Founded in 2004

Swansea, Wales, GBR

27 employees (5 in marketing)

www.waters-creative.co.uk