Director of Retail Marketing
Gateshead, UK (Unknown)
Posted 4 days ago
Job Summary
Owns the end-to-end marketing strategy across multiple vehicle categories and leads cross-brand campaigns to drive opportunities and meet business targets.
- Sets the advertising, media, and governance plan to maximise ROI
- Partners with Operational Directors and franchise teams to align campaigns with sales plans
- Ensures compliance while pursuing growth in sales
Job Description
Responsibilities
- New Category Marketing Lead the marketing strategy for New Cars, Vans, Motorcycles and Motability, ensuring activity generates the volume and quality of opportunities needed to achieve business targets and cost-per-sale objectives. You'll also oversee major group-wide new vehicle events and identify opportunities to improve customer retention.
- Retail Sales Marketing Act as the senior marketing partner to Operational Directors and franchise teams, leading marketing planning, campaign delivery and product launches across multiple manufacturer brands. You'll ensure activity supports retail sales plans, drives performance and delivers commercial value.
- OEM Compliance & Governance Provide strategic oversight of manufacturer marketing requirements, ensuring campaigns remain compliant while supporting commercially ambitious activity that drives sales growth.
- Advertising & Media Strategy Lead the advertising and media agenda, setting priorities, budgets and investment decisions to maximise return on spend. You'll ensure marketing investment is focused on the activity most likely to improve performance, generate demand and support business growth.
Requirements
- Director-level experience leading large-scale Retail Marketing, Category Marketing or Media functions.
- Strong commercial acumen and the ability to influence executive-level stakeholders.
- Expertise in marketing effectiveness, ROI, attribution and budget optimisation.
- Experience working within a complex multi-brand, franchise or manufacturer-led environment.
- A data-driven approach to decision-making and investment planning.
- Proven experience developing high-performing teams and future leaders.
- The confidence to challenge, influence and shape business strategy.
- Experience balancing commercial ambition with brand governance and compliance requirements.
Benefits
- 25 days holiday rising with length of service - plus bank holidays
- Access to our online rewards platform giving you cash back and discounts for multiple retailers
- Preferential Service Rates
- Colleague Purchase Scheme
- Share Incentive Scheme
- Pension
- Enhanced Maternity and Paternity
Vertu Motors
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
