Responsibilities

• Lead and unify Performance Marketing Analytics, Customer Value Analytics and Marketing Data Science into a single operating model with clear priorities, ownership and accountability.
• Define the strategy and roadmap for the function, focusing resources on the highest-value opportunities to drive commercial impact.
• Shape the analytical frameworks that guide marketing investment decisions, including attribution, experimentation, customer value, incrementality and optimisation, turning insight into clear business recommendations.
• Partner with Marketing, Commercial, Finance, Technology and Data leadership to ensure analytics is embedded in decision-making and delivers measurable outcomes.
• Establish robust governance for analytical products and models, including ownership, validation, monitoring and ongoing performance management.
• Work closely with Data Engineering and Technology teams to develop the data foundations required for effective measurement, optimisation and customer insights.
• Lead organisational design, talent development, succession planning and performance management across the function, building a high-performing leadership team.
• Manage the function's budget, tooling and vendor relationships, making strategic build-versus-buy decisions that maximise value.
• Present recommendations and outcomes to executive stakeholders, translating complex analysis into clear commercial actions.
• Champion the responsible use of customer data, ensuring compliance with regulatory, privacy and safer gambling requirements.

Requirements

• Proven experience leading analytics, data science or marketing effectiveness teams, including managing managers and senior specialists.
• Strong expertise across marketing, customer and commercial analytics, including measurement, experimentation, forecasting and optimisation.
• Track record of building high-performing teams and operating models with clear accountability and prioritisation.
• Demonstrated ability to influence commercial decisions through data-driven insights and recommendations.
• Experience partnering with senior Marketing, Commercial and Finance stakeholders across complex organisations.
• Technical fluency in modern analytics environments, including cloud data platforms, SQL, Python and/or R.
• Experience working with digital marketing data, attribution, customer identity, conversion and acquisition metrics.
• Experience operating across multiple markets, brands or business units in a fast-paced consumer-focused environment. Experience in gaming, ecommerce, subscription, travel, fintech or other high-volume consumer businesses is advantageous. Regulated industry experience is a plus but not essential.

Benefits

• A regular bonus and great pension.
• 25 days annual leave and all Bankholidays.
• Extra paid leave, including wellbeing and development days.
• Life assurance and Income Protection.
• Private healthcare and wellbeing support.
• A stake in our success through our ShareSave scheme.