Director, Integrated Marketing (R-19922)
London, UK (Hybrid)
Posted 4 days ago
Job Summary
Own and steer the integrated marketing strategy and multi-market execution, partnering with senior leadership to drive pipeline, revenue, and brand impact.
- Own long-term marketing roadmap across business units and geographies.
- Collaborate with Sales, Product Marketing, and Customer Success to launch campaigns and grow pipeline.
Job Description
Responsibilities
- Define and lead the integrated marketing strategy and long-term roadmap, ensuring alignment with business growth objectives and market opportunities.
- Act as a strategic partner to senior business leaders, providing guidance on customer engagement, market trends, and growth opportunities.
- Develop and execute marketing plans across multiple business units, industries, and international markets.
- Set annual and quarterly marketing priorities that support business goals and go-to-market strategies.
- Leverage customer insights, market intelligence, and competitive analysis to identify opportunities and inform strategic decisions.
- Drive measurable business impact through marketing, including pipeline growth, customer acquisition, revenue contribution, and brand engagement.
- Establish and monitor key performance metrics to evaluate marketing effectiveness and optimize return on investment.
- Translate performance data and market insights into clear recommendations for business stakeholders and executive leadership.
- Manage and optimize marketing investments across channels, programs, regions, and strategic initiatives.
- Lead the development and delivery of integrated marketing campaigns across digital, content, communications, events, media, analyst relations, and field marketing.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- 10+ years of B2B marketing experience, including senior leadership roles with responsibility for integrated marketing, demand generation, and go-to-market strategy.
- Proven track record of leading and developing high-performing marketing teams in complex, fast-paced environments.
- Experience shaping and executing global marketing strategies that drive business growth and support strategic priorities.
- Demonstrated success delivering measurable business outcomes, including pipeline growth, revenue contribution, customer acquisition, and market expansion.
- Strong stakeholder management and influencing skills, with the ability to build trusted relationships and partner effectively with senior leaders.
- Deep expertise in integrated marketing, customer engagement, brand development, and multi-channel demand generation.
- Hands-on experience with modern marketing technologies and analytics platforms, including Eloqua, HubSpot, Salesforce, Google Analytics, and Google Tag Manager.
- Proven ability to design and deliver integrated campaigns across digital, paid, earned, and owned channels that drive awareness, engagement, and commercial results.
- Strong commercial acumen with the ability to make informed decisions, prioritize investments, and maximize marketing impact and return on investment.
Preferred
- Interest in leveraging AI and emerging technologies to enhance marketing effectiveness, customer engagement, and team performance.
Dun & Bradstreet
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
