Responsibilities

• Lead a team of UK-based Product Marketers across all asset classes, providing strategy and direction and ensuring consistency of approach and collaboration across the organization
• Develop and execute product marketing strategy across priority product ranges, ensuring alignment with global product priorities, regional commercial objectives and channel-specific client needs
• Partner with Client Portfolio Managers to create compelling Product Stories for assigned product sets with a client-centric and solutions-oriented mindset
• Create and oversee production of new product marketing content, working closely with business partners to incorporate feedback and produce high quality and effective marketing materials aligned with our global brand standards
• Partner with channel marketing to create distribution strategy for product content including email, web and print.
• Seek opportunities to train Distribution teams on product marketing collateral suite to ensure alignment and successful execution
• Research and understand competitors to enhance knowledge and incorporate industry best practices into our strategy and materials
• Partner with web team to drive strategy for product content with the goal of enhancing the digital client experience
• Innovate using LLM and other AI tools to create more efficient and effective marketing

Requirements

• Significant experience within the financial services industry or equivalent required.
• Investment Product Knowledge and Story Building expertise required.
• Significant B2B marketing experience, including direct contact with sales force and in-depth knowledge of the sales process.
• Bachelor's degree or equivalent required.
• Strong leadership skills, including the ability to manage, coach and develop product marketers while setting clear priorities and maintaining accountability for high-quality execution.
• Ability to concept, direct and execute strategic projects from start to finish.
• Excellent interpersonal and customer service skills with ability to work across all levels of the organization.
• Strong understanding of the intermediary and institutional sales process, including relationships of our client/prospect to end clients, various roles within sales force, and differing corporate/branch requirements.
• Strong understanding of financial marketplace and distribution process, including in-depth knowledge of how products are priced, packaged, and positioned across varying channels.
• Strong business acumen with thorough understanding of asset management business.

Preferred

• Institutional or intermediary experience preferred.

Benefits

• Hybrid working and reasonable accommodations
• Generous Holiday policies
• Excellent Health and Wellbeing benefits including corporate membership to Wellhub
• Paid volunteer time to step away from your desk and into the community
• Support to grow through professional development courses, tuition/qualification reimbursement and more
• Maternal/paternal leave benefits and family services
• All employee events including networking opportunities and social activities
• Lunch allowance for use within our subsidized onsite canteen