Responsibilities

• Drive Aggressive Portfolio Scale: Own the end-to-end customer acquisition and retention strategy across all portfolio brands, scaling high-volume media spend profitably.
• Master High-Volume Media Buying: Oversee performance channels (Meta, Google, TikTok, Native, etc.) with an emphasis on continuous scaling, bid management, and rapid budget re-allocation based on real-time data.
• Build & Scale Affiliates & Partnerships: Build, expand, and manage a high-volume affiliate and strategic partnerships channel, establishing performance-driven relationships with affiliate networks, publishers, creators, and media buyers.
• Lead Creative Production & Funnel Velocity: Build a rapid-fire creative and conversion system. Drive high-frequency testing across advertising angles, hooks, advertorials, VSLs, and pre-sells.
• Optimize Unit Economics & Retention: Maximize LTV/CAC ratios through aggressive email/SMS lifecycle automation, subscription loops, upsell/cross-sell funnels, and churn-mitigation strategies.
• Build & Deploy High-Performing Teams: Lead, recruit, and mentor elite media buyers, affiliate managers, retention specialists, and creative strategists, setting aggressive KPIs and holding teams to top-tier performance standards.
• Partner with Brand & Product Owners: Collaborate with Product Owners on commercial targets, unit economics, offer structure, pricing strategy, inventory scaling, and funnel requirements.
• Own Attribution & Data Architecture: Work alongside Tech/Data teams to maintain bulletproof tracking, server-side API integrations, custom attribution models, and continuous cohort analysis across all channels, including affiliate networks.

Requirements

• Proven Track Record: 5+ years of performance marketing and growth leadership within high-velocity, aggressive DTC brands, performance agencies, or other direct-response environments.
• Deep Paid Media & Affiliate Expertise: Mastery of Meta and Google Ads networks, alongside strong experience building, managing, and scaling direct affiliate/partnership acquisition channels.
• Funnel Mastery: Expert knowledge of direct-response funnels, advertorials, native ads, pre-sell pages, affiliate offers, and aggressive conversion rate optimization (CRO).
• Relentless Analytical Mindset: Deep mastery of e-commerce metrics: CAC, CVR, AOV, LTV, MER, payback periods, payout structures, and net contribution margin.
• Lifecycle & Retention Execution: Strong expertise in Klaviyo, SMS platforms, subscription systems, and automated flows designed to drive rapid repeat purchase revenue.
• Technical Savvy: Deep understanding of server-side tracking, affiliate tracking protocols, UTM structures, post-iOS attribution modeling, Shopify ecosystems, and analytics platforms.
• High-Urgency Execution: An ownership mindset that thrives in fast-paced, high-stakes environments where performance dictates strategy.
• Fluency: Fluent English.

Benefits

• Massive Scale Potential: Access to heavy media budgets, high creative output, and fast sign-offs.
• Portfolio Leadership: Real ownership over multiple high-growth, international DTC brands.
• Fast Decision-Making: Zero corporate red tape - run rapid tests, make data-backed calls, and execute immediately.
• Work Setup: Remote (with occasional travel to our office in Lithuania)