Responsibilities

• Define and deliver Hilton EMEA's multilingual content and discoverability plan across editorial, campaign, homepage, destination and localisation content.
• Establish governance, prioritisation frameworks, operating models and content lifecycle management to ensure investment is focused on the highest-value customer and business opportunities.
• Own regional content strategy, capability development and future roadmap, ensuring alignment with changing consumer behaviour, AI-driven discovery and Hilton's commercial priorities.
• Use SEO, AI visibility, customer analytics and content performance insights to prioritise investment, optimise content ecosystems to drive measurable business outcomes and report back to the business.
• Oversee the strategic direction of multilingual homepage, campaign, editorial, destination and localisation programmes, ensuring consistent customer experiences across web, app and digital channels.
• Drive continuous optimisation through experimentation, AI measurement platforms, discoverability reporting and evolving customer search behaviours.
• Lead, develop and inspire a high-performing regional team responsible for multilingual content, localisation and discoverability.
• Build cross-functional capability by embedding SEO, AEO and AI discoverability expertise across the team while continuing to develop specialist technical knowledge.

Requirements

• Strong commercial acumen and the ability to connect customer needs, content strategy and discoverability with measurable business outcomes.
• Extensive knowledge of multilingual content strategy, localisation, SEO, Answer Engine Optimisation (AEO) and emerging AI-driven discovery ecosystems.
• Strong analytical capability with experience translating performance insights into strategic recommendations and investment decisions.
• Excellent communication, collaboration and organisational skills with the ability to build trusted partnerships across regional and global teams.
• Significant experience in digital content strategy, multilingual marketing, SEO/content marketing within a global organisation.
• Experience using digital analytics, SEO technologies, content management systems and performance measurement platforms to drive commercial outcomes.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Through our Care for All hub, we provide resources to help our Team Members to care for themselves, care for members of their team, and care for their loved ones. Eligible Team Members receive free counseling and support through our best-in-class Employee Assistance Program (EAP)