Responsibilities

• Global Brand Strategy and Stewardship: Lead the long-term global brand strategy, to drive business growth, differentiation and customer engagement across health and life insurance markets; Act as the guardian of the brand, ensuring consistent application of brand standards, positioning, tone of voice and visual identity across all channels and markets; Embed the organisation's purpose and values through all brand activity, ensuring alignment with commercial and customer goals
• Sponsorship and Partnership Strategy: Own the global sponsorship strategy, ensuring investments deliver measurable brand awareness, engagement, acquisition and retention outcomes; Maximise strategic partnerships that strengthen brand equity and reinforce the organisation's health and wellbeing credentials; Develop integrated activation programmes across advertising, social, content, PR, customer and employer/intermediary channels; Establish clear performance measures and ROI frameworks for all sponsorship investments
• Advertising and Integrated Campaign Leadership: Lead the development and delivery of integrated above-the-line and below-the-line advertising campaigns across digital, broadcast, out-of-home, print and emerging channels; Deliver insight-led, creatively distinctive campaigns that drive brand consideration, demand generation and commercial performance; Oversee agency partnerships, media planning and creative development to maximise effectiveness and efficiency of marketing investment; Drive innovation in brand communications and explore new opportunities across digital, social and AI-enabled channels
• Content and Brand Storytelling: Define the content strategy and editorial framework that brings the brand purpose, products and customer outcomes to life; Oversee the creation of high-quality, multi-channel content across thought leadership, video, social, customer stories, campaigns and sponsorships; Optimise external content for discoverability across search, social and emerging AI ecosystems with clear governance and quality standards
• Social Media Leadership: Lead the global social media strategy, to drive brand awareness, engagement, advocacy and reputation; Create an integrated approach between organic social, paid social, influencer activity and content production; Ensure sponsorships, partnerships, campaigns and thought leadership are effectively amplified through social platforms; Use audience insights, social listening and performance analytics to continuously refine strategy and improve outcomes
• Brand Performance and Insight: Establish and monitor brand health measures including awareness, consideration, preference, advocacy and reputation; Use customer, market and competitor insight to identify opportunities and inform brand strategy; Provide regular reporting and recommendations to the Executive Team on brand performance and return on marketing investment
• Leadership and Capability Building: Develop high-performing teams across brand, social media, content, sponsorship and advertising disciplines; Foster a culture of creativity, innovation, experimentation and continuous improvement; Partner across Product, Distribution, Customer Experience, Digital, PR and Commercial teams to ensure consistent execution of the brand strategy
• Partner to ensure Corporate Reputation and Strategic Communications: Partner with Communications and Public Relations teams to strengthen corporate reputation and thought leadership; Ensure a coordinated brand response to key business, regulatory and market developments; Act as a senior brand adviser to executive stakeholders across the business

Requirements

• Substantial senior leadership experience across all brand areas
• Demonstrable experience leading and supporting multidisciplinary teams at scale
• Experience of setting strategy, managing a significant portfolio and budget, and translating strategic imperatives into measurable outcomes
• Proven ability to lead in a regulated, customer-focused environment and to manage brand risk
• Excellent written and verbal communication, with the ability to make complex or abstract issues clear and actionable

Benefits

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary
• Recognise and reward you with a competitive salary and amazing benefits