Director, Brand Marketing

London, UK

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the global brand platform and ensure consistent, market-ready messaging while tying campaigns to commercial goals and ROI.

  • Brand governance: portfolio strategy and platform leadership across markets
  • Campaigns and partnerships: grow awareness and affinity through measurable activations
  • Cross-team execution: align estate marketing, hotel teams, and commercial functions on assets and cost efficiency

Job Description

  • Brand governance and portfolio strategy across markets.
  • Develop and manage global brand marketing platform with hotel teams.
  • Actionable annual brand communications plan feeding commercial plans.
  • Deliver campaigns to maximize reach and brand affinity.
  • Research and recommend partnerships and sponsorships aligned to business objectives.
  • Messaging alignment with Marketing team to brand platform.
  • Demonstrate ROI via pre-agreed KPIs and cost reduction.
  • Collaborate with wider commercial teams to optimize promotions.
  • Provide marketing support to estates and key openings.
  • Develop brand assets and tools such as intercontinental.com and intercontinental video.com.
Maybourne logo

Maybourne

Creating stories of distinction with a heritage of over 200 years of hospitality, Maybourne operates Claridge’s, The Connaught, The Berkeley, The Emory in London as well as The Maybourne Beverly Hills and The Maybourne Riviera, some of the world’s most storied and extraordinary hotels. Maybourne is committed to inspiring unique experiences that reflect the individual nature of its hotels, its guests and its colleagues whilst maintaining a timeless and intuitive service style that are the hallmarks of its properties. Surrenne is Maybourne's wellbeing lifestyle brand, where our spaces, experiences and products are dedicated to personal transformation and optimisation. Surrenne’s wellbeing and longevity clubs seamlessly blend cutting-edge science, ancient traditions, highly personalised treatments & therapies, and expert-led movement and fitness practices in each of its locations.

Founded in 1998
London, England, GBR
399 employees (42 in marketing)