Responsibilities

• The full marketing function
• Every customer-facing channel is yours - CRM, paid social, organic social, influencer, OOH, partnerships, and experiential. You drive strategy, hold the standard, and are accountable for the output across all of them.
• The team
• You will build, lead and develop the marketing team directly. You set the bar for what good looks like, you develop the people around you, and you build a team that does not need to be managed into action.
• Brand campaigns end to end
• From brief through to live execution, we run everything in-house so you will work closely with the Creative Director on integrated campaigns - owning the strategy, the media planning, the channel mix, and the final sign-off.
• Cultural relevance and brand awareness
• You know what is happening in London before it trends. You understand which activations, collaborations, and moments will genuinely move the needle for Zapp's audience. You bring ideas that nobody asked for and you back them with a point of view.
• Influencer and partnership strategy
• You identify the right people, brands, and moments to put Zapp alongside. Not the obvious ones - the ones that make our customer feel like we get them.

Requirements

• 9+ years of experience in marketing strategy & execution, agency leadership, VC/PE with a consumer focus, entrepreneur or senior roles within high-growth, brand-led scale-ups.
• Brand Intuition: A deep understanding of Zapp and what makes a premium lifestyle brand tick. You know that the "how" and "why" are just as important as the "what."
• Influencing Power: Proven ability to lead cross-functional teams and align C-level stakeholders behind a unified creative and commercial vision.
• Exceptional Communication: You are a master storyteller with high executive presence, capable of simplifying complex business goals into inspiring brand narratives.
• Outcome-Oriented Creativity: You thrive in the "grey area" between logic and magic - using data to back up bold, creative risks.
• High EQ & Discretion: You will be handling sensitive strategic pivots; sound judgment and integrity are non-negotiable.

Benefits

• Competitive salary & equity package.
• Enjoy 25 days of holiday per year (plus all bank holidays).
• Private Health Insurance.
• Zapp Credit for testing the Zapp service and experience
• Lunch provided 4 days of a week at HQ
• Extended sick pay and maternity/paternity leave pay.
• Cycle to work scheme.
• Flexible/hybrid working arrangement