Digital PR & Outreach Manager

Royal Tunbridge Wells, East Sussex, UK

Salary Not AvailableManager

Posted 3 weeks ago

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Job Summary

Own the digital PR program end to end, coordinating agency partners, driving data‑driven outreach, and aligning campaigns with SEO content and brand priorities.

  • Agency management and outreach: brief, feedback, and strategic direction; oversee planning, execution, and performance.
  • Campaign collaboration: work with SEO, content, and brand to ensure data driven, on‑message campaigns with high quality backlinks.
  • Content creation and measurement: own content for SEO ambitions and track campaign effectiveness to adapt strategies.

Job Description

Responsibilities

  • Manage day to day relationship with our digital PR agency, providing clear briefs, feedback and strategic direction.
  • Oversee outreach campaign planning, execution and performance.
  • Collaborate with internal teams and agency partners to develop and launch digital PR campaigns that generate high-quality backlinks and brand mentions.
  • Work closely with SEO, content and brand colleagues to ensure campaigns are data driven, on message and aligned with business priorities.
  • Own content creation to support and deliver against SEO ambitions.
  • Lead external agency relationships and work closely with internal stakeholders to deliver high quality PMI (private medical insurance) content.
  • Support identification and development of relationships with AXA Health doctors and medical experts with relevant media, bloggers, publishers and influencers in the health and wellbeing space.
  • Track and report on campaign effectiveness using key SEO and PR metrics. Regularly review and optimise outreach strategies based on performance insights and industry trends.
AXA UK logo

AXA UK

We’re all striving to live better lives on many fronts. Like our careers, our health, our lifestyles, our homes, and our families’ safety. That can seem overwhelming. But, with the right expertise support, and technology, all your goals are achievable. That’s why we say, “Know You Can”.AXA UK is part of the AXA Group, one of the largest insurance brands in the world. As a group, we have 103 million customers worldwide and employ close to a quarter of a million people. In the UK we specialise in:•Insurance – protecting homes, cars and businesses through a wide range of insurance products•Healthcare – affordable plans that offer peace of mind, here in the UK or internationallyYou can view our privacy policy at www.axa.co.uk/privacy-policy

Founded in 1994
London, England, GBR
2.3K employees (79 in marketing)