Responsibilities

• Researching and identifying relevant publications, websites, and webmasters aligned to client needs and campaign goals
• Supporting the development and execution of outreach campaigns to secure high-quality placements across a range of media outlets and niches
• Building and maintaining contact lists using BuzzStream and Hunter — kept accurate and up to date
• Crafting compelling outreach emails and follow-up sequences that drive open rates and secure responses
• Contributing to the research and ideation process for digital PR campaigns — data-led stories, reactive PR angles, expert commentary opportunities
• Building targeted media lists covering relevant journalists, editors, and publications across iGaming and adjacent sectors
• Supporting the drafting and proofing of pitches, press releases, and campaign briefs
• Developing targeted content assets designed to secure placements — written to editorial standard, built around what publishers actually want
• Accurately tracking and logging outreach activity, live links, and earned coverage across client trackers
• Contributing to agency marketing initiatives — brainstorms, newsletters, blog posts, and case study development

Requirements

• Strong written communication skills — you produce clear, compelling, well-researched copy
• Excellent research and organisational skills with sharp attention to detail
• A genuine interest in both media relations and the mechanics of link-building, and a basic understanding of why both matter for SEO
• Comfortable managing multiple tasks and deadlines in a fast-paced environment
• Comfortable working with data and spreadsheets — Excel or Google Sheets
• A proactive, curious mindset with a willingness to learn new tools and approaches
• Comfortable using AI tools to support research, writing, and outreach workflows

Preferred

• Some experience in outreach, digital PR, content marketing, journalism, or a related discipline — internships and university projects count
• Familiarity with outreach or CRM tools such as BuzzStream, Hunter, or Muckrack
• Familiarity with SEO tools such as Ahrefs or SEMrush
• An interest in or knowledge of the iGaming sector — we'll get you up to speed if not

Benefits

• Defined career pathways, personal development plans, and regular appraisals so you always know where you stand and what's next
• Team training budgets
• a Training Academy
• an AI-powered learning platform
• a genuine commitment to promoting from within
• Competitive salaries benchmarked annually, a company bonus paid twice a year, enhanced pension contributions as your career develops, a Long-Term Incentive Plan, and generous referral bonuses. Good work gets rewarded here.
• Free annual health checks, flu jabs, and eye tests
• Access to mental health first aiders, confidential counselling sessions
• a cycle-to-work scheme
• five paid sick days on top of SSP