Responsibilities

• Work closely with our external PR agency to develop and deliver proactive and reactive PR campaigns that build awareness and authority for Blackcircles.com.
• Identify newsworthy opportunities across motoring, tyres, road safety, consumer behaviour and industry trends, including stories from Blackcircles' own customer, search and sales data.
• Develop creative and data-led campaigns, research and surveys designed to earn high-quality media coverage, backlinks and brand mentions.
• Write and pitch compelling press releases, stories, expert commentary and thought leadership to automotive, consumer, lifestyle, personal finance, regional and national media.
• Build strong relationships with journalists and media contacts, identifying reactive PR and newsjacking opportunities.
• Monitor coverage, backlinks and campaign performance to understand impact and inform future activity.
• Turn PR campaigns, industry developments and emerging trends into engaging news articles, guides, features and other content for UK motorists.
• Work with internal experts to create useful, authoritative content that supports Blackcircles' brand, E-E-A-T and wider content strategy.
• Identify new editorial opportunities and repurpose strong stories and research across onsite content and other marketing channels.
• Use AI and optimisation tools responsibly to support research, ideation, content creation and editing.

Requirements

• Around 3–5 years' experience in PR or digital PR, either agency-side or in-house, with demonstrable experience securing earned media coverage.
• A strong understanding of what makes a story newsworthy, with experience developing proactive and reactive PR opportunities and tailoring stories for different media and audiences.
• An excellent writer and communicator, confident creating press releases, pitches, commentary and digital content, as well as building relationships with journalists.
• Comfortable using data, research and surveys to uncover and develop compelling stories.
• Understand how digital PR, content, backlinks and brand authority contribute to SEO and wider visibility.
• Proactive, curious and able to manage multiple opportunities, react quickly to breaking stories and bring forward your own ideas.
• Collaborative and confident working with agencies, colleagues and stakeholders across different areas.
• Interested in the automotive industry, consumer behaviour and the issues affecting UK motorists.
• Comfortable using AI tools responsibly to support research, ideation and content development.

Preferred

• Bonus points if you have: Experience in automotive or e-commerce PR, delivering data-led campaigns that secure national/consumer media coverage, authoritative backlinks and brand mentions — with a journalism or editorial background a strong plus.

Benefits

• Competitive salary with up to 12% annual bonus based on company performance.
• Pension scheme – 5% employer contribution.
• Life assurance – coverage up to 5× annual salary.
• Health & wellbeing support, including free counselling and mental health services.
• Private Healthcare Insurance after 1 year of service
• Perks & discounts – Perkbox membership, 1 free set of tyres per year and cycle-to-work scheme.
• Flexible working arrangements to support your work-life balance.
• Guaranteed self-development time each week to focus on training, learning new skills and personal growth.
• Opportunity to work for a leading e-commerce business within a global brand.
• The opportunity to shape and grow the digital PR capability within Blackcircles.com.