Responsibilities

• Own the existing paid search engine and make it sharper through tighter campaign structure, smarter bidding strategies, better audiences, cleaner attribution, and a measurement layer.
• Extend paid acquisition beyond search by launching and scaling new channels (Meta, LinkedIn, programmatic, YouTube, paid social, content syndication).
• Set the channel roadmap and hold the outcomes.
• Build and lead a team of paid media and performance marketing professionals; hire against gaps; build operating model including reporting cadence, experimentation framework, QA.
• Deploy AI tools across campaign planning, creative iteration, audience development, bid optimization, and reporting as the default way work gets done.
• Run the team as an AI-native operation; enable faster creative variants, faster time-to-insight, and agentic workflows.
• Build, mentor, and manage a high-performance, office-based team that collaborates in person five days per week.
• In the first 3 months: Immediately improve Google and Microsoft Ads ROAS and CPA; hire a high performing in-house team; establish a new reporting and attribution layer (Studio/Looker) for budget decisions; develop and start executing a new strategy; embed AI tooling in daily/weekly workflow.
• Know how to own attribution, conversion tracking, and landing page work alongside technical and analytics partners.

Requirements

• A hands-on paid media operator with experience managing multi-million-pound budgets ideally in SaaS, legal tech, fintech, consumer lead generation, marketplace, or another high-volume digital environment.
• Strong critical thinking skills, an exceptional work ethic, and a genuine desire to outwork the competition your co-workers.
• Deep expertise in Google Ads and Microsoft Ads: campaign structure, bidding, audiences, optimization.
• Real channel breadth. You’ve built or scaled paid social (Meta and LinkedIn at minimum), programmatic, or other paid channels, and can speak to results with numbers.
• A track record of taking under-performing paid environments and turning them into engines, with examples you can point to.
• Demonstrated results using AI in a marketing context.
• Strong analytical instincts: you can tell the difference between a real lift and a coincidence, and you care about the difference.
• Experience leading or mentoring a paid media team, including hiring and developing people.
• Comfortable owning attribution, conversion tracking, and landing page work alongside technical and analytics partners.
• Advanced Excel; fluency with Looker Studio, Power BI, or Tableau a plus.
• Intellectually honest, low ego, fast to update. You want to find out what’s true more than you want to be right.
• Know how to use the tools to analyze what the competition is doing.
• Light design, copy and creative abilities

Nice to have

• Light design, copy and creative abilities
• Advanced Excel; fluency with Looker Studio, Power BI, or Tableau a plus