Responsibilities

• Building digital campaigns across PPC channels (Google and Microsoft) and Paid Social (LinkedIn, Meta and more), including audience research, campaign architecture, UTMs, naming conventions and budget allocation
• Managing, collating and interpreting PPC and paid social data into client reports using Looker Studio and PowerPoint
• Optimising campaign performance using native platform data and GA4, including audience refinement, bid management, A/B testing and trend analysis
• Keeping up to date with platform updates, emerging ad formats, creative trends and new tactical initiatives
• Setting up tags in Google Tag Manager and GA4 to track campaign performance
• Liaising with ad platform representatives such as Google and LinkedIn Ads, and presenting recommended optimisations to your manager

Requirements

• The right candidate must have a solid knowledge of PPC and paid social. This role would suit a digital account executive who is working in an internship or has held a similar role for around a year.
• Google Search and Display Ads certifications and/or relevant experience
• LinkedIn Campaign Manager experience
• GA4, Google Tag Manager and UTM tracking experience
• Budget management skills
• Strong reporting and presentation skills, including PowerPoint, Looker Studio and Excel
• Experience with additional platforms such as programmatic, or alternative analytics tools, is a bonus