Responsibilities

• Build, manage and optimise Google Ads and Microsoft Ads campaigns.
• Carry out keyword research, campaign planning and competitor analysis.
• Manage budgets, bidding, targeting, keywords and ad copy.
• Monitor campaign performance and make ongoing improvements.
• Improve conversion rates, cost per lead and lead quality.
• Implement and check conversion tracking using GA4, Google Tag Manager and advertising platforms.
• Investigate tracking or performance issues and recommend solutions.
• Produce clear reports that explain results, insights and next actions.
• Deliver SEO activity, including keyword research, content planning and on-page optimisation.
• Plan and manage paid campaigns across LinkedIn and Meta where appropriate.

Requirements

• At least three years’ hands-on experience managing paid-search campaigns.
• Strong working knowledge of Google Ads.
• Experience managing Microsoft Ads campaigns.
• A good understanding of campaign structure, bidding, targeting, keyword selection and optimisation.
• Experience delivering lead-generation campaigns.
• Confidence managing advertising budgets and monitoring spend.
• Experience using GA4 and digital reporting platforms.
• A practical understanding of conversion tracking, attribution and Google Tag Manager.
• The ability to interpret campaign data and turn it into clear actions.
• Broader digital marketing knowledge, particularly across SEO and conversion optimisation.

Preferred

• LinkedIn Ads and Meta Ads.
• HubSpot or another CRM and marketing automation platform.
• Landing-page planning and conversion rate optimisation.
• SEO tools such as Semrush, Ahrefs or Google Search Console.
• Looker Studio or other reporting tools.
• Content planning and advertising copywriting.
• B2B marketing, particularly for service, manufacturing or professional organisations.
• Experience working within a digital agency.

Benefits

• Company pension
• Free parking
• On-site parking
• Referral programme