Responsibilities

• Take ownership of our digital marketing, identify opportunities, implement activity, monitor results and continuously improve performance.
• Begin with a two-day scoping and planning exercise, followed by one day of support per week for six months, with the potential to extend or expand as necessary.
• Make a relatively small amount of marketing time and budget work hard to generate measurable consumer enquiries and customers.
• Initial digital marketing review and planning exercise, reviewing our website, customer journey and conversion opportunities including: SEO and Google search rankings, Google Business Profile, Google Reviews and online reputation, PPC/Google Ads opportunities, Google Analytics and Search Console, Social media presence, Priority consumer audiences and services and how to reach them, Relevant search terms and keywords.
• Develop and deliver a clear, prioritised six-month digital marketing action plan including: Priority audiences and services, Recommended marketing channels, SEO, PPC and social media priorities, Website improvements, Google reviews strategy, KPIs and tracking, Suggested marketing/advertising budget, Priorities and deliverables for the ongoing one day-per-week commitment

Requirements

• Experience in digital marketing, ideally in a business to consumer environment
• Strong practical knowledge of SEO and Google search
• Experience with Google Ads/PPC
• Experience creating or managing social media content
• Experience with WordPress
• Experience using Google Analytics and Google Search Console
• An understanding of conversion tracking and digital marketing analytics
• Experience developing campaigns designed to generate leads or sales
• Excellent written communication skills
• The ability to explain digital marketing clearly to non-specialists

Preferred

• Experience with energy efficiency, retrofit, renewable energy, property, home improvement or sustainability organisations would be an advantage, but is not essential.

Benefits

• Company events
• Flexible schedule
• Work from home