Responsibilities

• Design, implement, and optimize digital marketing campaigns across channels such as Google Ads, social media platforms, email marketing, and content marketing.
• Manage website content using WordPress, ensuring SEO best practices are applied to improve search engine rankings and organic traffic.
• Conduct thorough analysis of campaign performance using Google Analytics, Microsoft Excel, and other analytics tools to measure success and identify areas for improvement.
• Create compelling copy for advertisements, social media posts, email newsletters, and landing pages that resonate with target audiences.
• Oversee social media management by scheduling posts, engaging with followers, and monitoring platform analytics to maximize reach and engagement.
• Collaborate with internal teams to coordinate project timelines, manage multiple campaigns simultaneously, and ensure timely delivery of marketing initiatives.
• Utilize Adobe Photoshop to produce visually appealing graphics for digital content that align with brand standards.
• Lead B2B (business-to-business) marketing efforts by developing tailored messaging strategies for corporate clients and partners.
• Monitor industry trends and competitor activities to refine marketing strategies continually.
• Demonstrate strong management skills by leading small projects or teams when necessary while maintaining excellent communication with stakeholders.

Requirements

• Proven experience in digital marketing roles with a focus on SEO, Google Ads, social media management, and email marketing.
• Strong project management skills with the ability to prioritise tasks efficiently in a fast-paced environment.
• Proficiency in Adobe Photoshop, WordPress, Microsoft Office Suite (Word, PowerPoint, Excel), and Google Analytics.
• Excellent communication skills in English with the ability to craft clear and persuasive copy.
• Demonstrated analysis skills to interpret data insights into actionable strategies for campaign optimization.
• Familiarity with IT systems relevant to digital marketing tools and platforms.
• Strong organizational skills with meticulous attention to detail and time management abilities.
• Leadership qualities that enable effective management of projects or small teams when needed.

Preferred

• Knowledge of B2B (business-to-business) marketing principles and practices is highly desirable.

Benefits

• Casual dress
• Company pension
• Free parking
• On-site parking