Responsibilities

• Lead and execute end-to-end digital marketing across SEO, content, paid media, email, and social (primarily LinkedIn)
• Own SEO strategy and execution (keyword research, on-page, technical SEO)
• Build content clusters around high-intent topics (e.g. regulatory change, transformation, M&A, exit readiness)
• Create and optimise high-converting landing pages
• Develop authoritative B2B content (thought leadership, case studies, web copy, founder-led narratives)
• Lead founder-led LinkedIn strategy, crafting high-quality content and commentary for a senior audience
• Run performance campaigns (Google Ads, LinkedIn, selective Meta) with a strong ROI focus
• Own analytics and reporting (GA4, Search Console, SEMrush, LinkedIn Analytics, CRM)
• Use data to drive pipeline impact, not just traffic
• Design and manage email campaigns, nurture flows, and audience segmentation

Requirements

• 2+ years’ experience in digital marketing (ideally B2B services)
• Strong experience in SEO and landing page development
• Proven content creation and technical writing skills
• Hands-on experience with SEMrush, GA4, Search Console, CRM tools (HubSpot/Pipedrive)
• Ability to translate complex topics into clear, engaging, commercial content
• Analytical mindset with focus on measurable outcomes
• Self-starter with strong ownership and ability to work independently

Preferred

• Experience with paid media (Google Ads, LinkedIn Ads)
• Video editing (CapCut, Canva, Adobe Premiere)
• Background in financial services, consulting, or tech
• Experience with influencer/creator collaboration

Benefits

• Real ownership and autonomy in a growing business
• Direct impact on brand visibility and commercial growth
• Work across two distinct but complementary B2B brands
• Exposure to high-impact, senior-level topics
• Opportunity to shape and scale marketing from the ground up
• Remote-first role with flexible setup