Digital Marketing Performance Manager

UK (Remote)

Salary Not AvailableSenior LevelTemporary

Posted 4 weeks ago

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Job Summary

Own end-to-end digital performance for a multi-brand bus portfolio, turning PPC/SEO/social and content into measurable impact while standardizing tracking, reporting, and learning reuse across regions.

  • Growth Infrastructure: Build unified measurement, dashboards, and attribution across PPC, SEO, paid/organic social to drive cross-brand efficiency.
  • Channel & Content Optimization: Own keyword research, audience segmentation, bid strategies, and content performance to improve ROAS across markets.
  • Cross-Brand Learning: Capture learnings from one part of the business and reapply to others to boost consistency and commercial outcomes.

Job Description

Own end-to-end digital performance for a multi-brand bus portfolio, turning PPC/SEO/social and content into measurable impact while standardizing tracking, reporting, and learning reuse across regions.

  • Growth Infrastructure: Build unified measurement, dashboards, and attribution across PPC, SEO, paid/organic social to drive cross-brand efficiency.
  • Channel & Content Optimization: Own keyword research, audience segmentation, bid strategies, and content performance to improve ROAS across markets.
  • Cross-Brand Learning: Capture learnings from one part of the business and reapply to others to boost consistency and commercial outcomes.
First Bus logo

First Bus

Hello there, we’re First Bus.We’re one of the UK’s biggest bus operators trusted by millions to do more than just get people from A to B. For us, travel is about those everyday moments that bring people together and create new experiences. We call it ‘Moving the Everyday’ because that’s what we’re here to do.At First Bus, we focus on what matters most. Our people. We were the first in the sector to achieve real Living Wage employer status because we believe when we take care of our team, they’re in the best position to take care of others.Sustainability matters to us. We’re on track for a fully zero-emission fleet by 2035 with over 800 zero-emission buses already on the road. In partnership with local authorities, we're working to improve air quality, reduce congestion and make travel easier for everyone.We’re always looking for ways to improve the experience for those who rely on us. With innovations like Tap On, Tap Off payments, we’re making travel more convenient and secure. We’re not just about transport, we’re about making a difference to the community, the environment and the future of how we travel.In the UK, we also operate First Bus London, Specialist Passenger Solutions, First Travel Solutions, York Pullman Bus Company and Ensignbus. Beyond the UK, we have Aircoach in Ireland.We’re always listening, inspired by the people we serve and the moments we’re part of. Together, you’re helping shape what’s next for us.As part of FirstGroup, we’re connected to something bigger. Our experience and focus on doing the right thing help us keep moving forward with purpose.

Founded in 1995
Aberdeen, Scotland, GBR
2.7K employees