Responsibilities

• The Digital Marketing Officer will play a key role in the delivery of strategic digital marketing activity for the College.
• They will lead the planning, delivery and optimisation of paid digital campaigns and email marketing activity to raise the College’s profile and engage target audiences.
• They will coordinate paid marketing activity across key social media and digital advertising platforms, including Instagram, Facebook, LinkedIn and Google Ads.
• This includes planning and executing campaigns, monitoring performance and continually optimise activity to maximise engagement, conversions and return on investment.
• The role will support the delivery of a high volume of targeted email marketing campaigns, helping to coordinate and implement communications through the College’s email platform to promote courses, events, membership and educational offerings.
• The Digital Marketing Officer is part of the marketing and creative team and reports to the Marketing Manager.
• They will develop clear KPIs, monitor campaign performance and contribute to regular reporting and insight to inform future marketing activity.