Responsibilities

• Run paid search and paid social campaigns in-house using AI-assisted tools, owning ROI by channel, product and location.
• Execute SEO and AEO initiatives, including content structuring and technical changes that improve how we’re found in traditional search and in AI answer engines.
• Support the Brand Lead with organic social posting and community response, working with them to ensure we’re on the right platforms and that our social content serves our brand and performance goals - reaching our ICP wherever they are.
• Where we still use agencies, manage that relationship operationally: calls, briefings, reporting, and pulling the data that supports their work, while steadily reducing our dependency on them.
• Our website is our most important digital asset - you’ll be the guardian - ensuring content is always up to date and that any pricing, copy or image update reads on brand and is optimised for the user journey.
• We’re evolving our brand, so you’ll work closely with our Brand Lead and website developers to implement the new look and feel across the website, while ensuring we maintain performance.
• You’ll use analytics tools to spot friction in user journeys, and test improvements to forms, layouts and conversion paths – constantly iterating to find the most optimal journeys.
• Use AI tools to design and build new page elements yourself wherever possible, briefing in designers only when needed.
• Work closely with our development team to make improvements.
• Create new location and product pages as we expand.

Requirements

• You have strong hands-on experience with a website CMS, GA4, and Google Search Console.
• You've run PPC campaigns using Adwords, Meta and LinkedIn Ads Manager, and know your way around SEO and AEO fundamentals.
• You understand social and scheduling platforms – ideally having managed social for a brand before and enjoy the content and community side of it, not just the paid mechanics.
• You're genuinely curious – you enjoy learning about your craft and want to stay at the forefront of the digital marketing landscape.
• You’re fluent with AI tools and use them as a core part of how you work, and your curiosity means you’re always ahead of the curve and willing to try new things.
• You have a good eye for copy and visual detail – you spot your own mistakes before anyone else does.
• You enjoy a scale-up environment, move at pace and deliver high-quality work that you’re proud of.
• You want a hands-on individual contributor role where you can own digital channel and performance.

Preferred

• You’re fluent with AI tools and use them as a core part of how you work, and your curiosity means you’re always ahead of the curve and willing to try new things.

Benefits

• Work happiness is our passion, and that starts with our own team. We offer a supportive working environment, training and development opportunities, a competitive salary, monthly wellness package, team joy budget, quarterly socials and more, so you can work happier.