Responsibilities

• Lead & Optimise Paid Media — Own and execute European paid media strategy across Google Ads, Meta, LinkedIn and Bing
• Plan, build, optimise and scale campaigns to drive ROAS, lead growth and ecommerce performance
• Monitor and manage budget allocation and pacing across markets, ensuring accurate spend and alignment to priorities
• Conduct audits across campaigns, tracking, audiences and landing pages to identify performance improvements
• Maintain best practice in campaign structure, naming conventions, tagging and audience management
• Collaborate & Influence — Partner with marketing teams across markets, adapting support based on digital maturity (hands-on execution vs strategic guidance)
• Manage and challenge agency partners to deliver against global KPIs
• Lead performance reviews, share insights and align stakeholders across local, regional and global teams
• Deliver training, frameworks and playbooks to improve capability and consistency across markets
• Drive Innovation & Growth — Test and scale new opportunities across platforms, formats and emerging channels

Requirements

• 6+ years’ hands-on experience in Paid Search and Paid Social (Google Ads, Meta, LinkedIn, Bing)
• Proven success driving B2B lead generation and ecommerce performance
• Experience managing budgets across multiple markets with strong focus on utilisation and ROAS
• Deep understanding of tracking, tagging and measurement (e.g. GA4, GTM, enhanced conversions)
• Experience managing agencies and working across complex stakeholder environments
• Strong analytical mindset with ability to translate data into actionable insights
• Confident communicator, able to simplify technical concepts for diverse audiences
• Highly organised, proactive and results-driven

Benefits

• Competitive salary and performance-based bonus
• Company Car or Car Allowance
• Annual Bonus Scheme
• Generous annual leave allowance (increasing with service) and the option to purchase additional annual leave
• Excellent pension scheme and life assurance
• Enhanced maternity pay and company sick pay
• Access to wellbeing programmes and mental health support
• Discounts across retail, fitness and entertainment
• Outstanding training and career progression opportunities