Responsibilities

• Take ownership of the website content strategy and production process across Lithia UK's consumer-facing brands, ensuring content is engaging, accurate and aligned to business priorities
• Lead the end-to-end content production lifecycle, from briefing and workflow management through to publication, quality assurance and performance review
• Maintain editorial standards, tone of voice and brand consistency across all websites, ensuring the highest possible quality for customers
• Develop and manage the content calendar, aligning content delivery with campaigns, manufacturer launches and wider marketing activity
• Drive the organic search strategy across the business, identifying opportunities to increase visibility, traffic, leads and online performance
• Define and deliver SEO initiatives covering technical SEO, content optimisation, internal linking, local search and structured data enhancements
• Own and continuously improve local listings management across the Lithia UK dealership network through Yext and associated platforms
• Monitor and improve dealership profile accuracy, ensuring customers can easily find and engage with our locations online
• Work closely with website, development, UX and platform teams to ensure SEO and content requirements are embedded within future releases, migrations and enhancements
• Use tools including Google Analytics 4, Google Search Console and SEO platforms to identify opportunities, measure success and make data-driven recommendations

Requirements

• Strong digital marketing experience, with proven expertise across content strategy, high-quality content production and organic search that delivers measurable results
• Confident managing website content at scale across multiple brands, products or business areas, ideally using enterprise-level Content Management Systems such as Sitecore
• Excellent understanding of SEO best practice, including technical SEO, on-page optimisation, local search, structured data and performance improvement opportunities
• Comfortable using tools such as Google Search Console, Ahrefs, Botify, Screaming Frog or Sistrix to analyse performance and turn insight into clear, practical recommendations
• Experience working with external agencies, suppliers or partners, building strong relationships and ensuring agreed standards, service levels and deliverables are achieved
• A natural coach and collaborator, with experience leading, supporting or developing colleagues and creating a positive, high-performing team environment
• Strong organisational and stakeholder management skills, with the ability to balance multiple priorities, influence across departments and keep activity moving at pace

Benefits

• 33 days annual leave (including bank holidays), giving you more time to relax, recharge, and do what you love
• Celebrate your special day with an extra day off on your birthday
• Our industry-leading Family Leave Policies ensure you’re supported when it matters most
• Access a new car through our Salary Sacrifice scheme and enjoy a smarter way to drive
• Take a paid day to volunteer and give back to a cause close to your heart
• We believe in recognising dedication and loyalty, that’s why we celebrate long service milestone anniversaries
• Unlock your potential with tailored training and endless career growth opportunities
• Commute for less with our cycle to work scheme
• Access high street discounts to make the everyday a little more rewarding
• Know someone perfect for Lithia UK? Earn rewards through our internal referral scheme