Responsibilities

• Develop and optimize international digital marketing strategies across SEO, paid search, paid social, display, retargeting, content syndication, web, and emerging digital channels to drive demand and pipeline growth.
• Lead global SEO, AEO, and GEO initiatives to improve visibility across traditional search, AI-powered search experiences, answer engines, and generative discovery platforms.
• Partner with regional marketing teams to execute localized campaigns, landing pages, keyword strategies, messaging, and conversion paths aligned to market needs.
• Manage international paid media planning, budget allocation, execution, optimization, and performance reporting against pipeline and business objectives.
• Serve as the primary contact for digital marketing agencies and vendors, providing strategic direction, budget oversight, and KPI management.
• Conduct technical, on-page, off-page, and content audits while implementing SEO, AEO, and GEO best practices to improve site health, rankings, authority, and conversions.
• Leverage analytics, marketing technology, and reporting platforms to monitor performance, identify opportunities, and drive continuous optimization.
• Collaborate with Marketing Operations, Content Marketing, and Product Marketing to ensure accurate tracking, attribution, lead management, and alignment with buyer journeys and regional priorities.
• Analyze and communicate campaign performance, insights, risks, and recommendations while staying current on digital marketing trends, search algorithm changes, AI search behavior, privacy regulations, and UX/CRO best practices.
• Other duties as assigned and required.