Responsibilities

• Help shape the digital marketing strategy for HealthAtHomeUK, with revenue and ROAS targets
• Plan and manage paid campaigns across Google Ads and Meta, and control the budget behind them
• Grow organic search: technical SEO, product and category pages, content strategy
• Build on our email and CRM programme from the ground up
• Improve on-site conversion through testing and analysis
• Run local demand generation for the Health Hub: local paid search, Google Business Profile, review generation and booking conversion, manage social media posting
• Set up proper measurement in GA4 and report clearly on what's working and what isn't
• Manage freelancers and agency side
• Keep our marketing compliant with ASA/CAP rules and MHRA requirements on device claims

Requirements

• 4+ years in digital marketing, including hands-on paid media management
• Demonstrable e-commerce experience — you have grown an online store's revenue and can talk us through how
• Confident managing a paid budget and being held to a cost-per-acquisition or a ROAS target
• Strong analytics: GA4, platform reporting, and the judgement to know which numbers matter
• Working knowledge of the ASA/CAP Code as it applies to health and wellness advertising
• Comfortable working without a large team around you

Preferred

• Shopify experience
• Email marketing platform experience (Klaviyo)
• Experience in health, wellness, supplements, medical devices or a regulated consumer category
• Experience launching a new brand or product

Benefits

• Hybrid working possible — around 3 days on site, 2 from home
• 28 days holiday plus public holidays
• Free and discounted use of our therapies and facilities
• Staff discount on HealthAtHomeUK products
• Workplace pension
• Free on-site parking