Responsibilities

• Manage and optimise Google Ads, including Search, Shopping and Performance Max campaigns.
• Manage Amazon Advertising, including Sponsored Products, Sponsored Brands and keyword/search-term optimisation.
• Manage and optimise Shopify stores, including merchandising, promotions, landing pages and conversion improvements.
• Monitor ecommerce performance across traffic, conversion rate, ROAS, CAC and revenue.
• Identify opportunities to improve product listings, SEO, customer journeys and conversion rates.
• Plan and execute seasonal campaigns, promotions and product launches.
• Work with external agencies, freelancers and creative resources where required.
• Support the planning and execution of B2B lead-generation campaigns.
• Build and manage LinkedIn and Google Ads campaigns targeting specific industries, companies and decision-makers.
• Track campaign performance from initial engagement through to leads and opportunities.

Requirements

• Ecommerce digital marketing.
• Google Ads.
• Amazon Ads.
• Shopify.
• Google Analytics / GA4.
• Paid social, particularly LinkedIn and/or Meta.
• Email marketing.
• Campaign reporting and performance analysis.
• Managing and optimising campaigns directly rather than solely managing agencies.

Preferred

• Experience working across both B2C ecommerce and B2B marketing would be a significant advantage.

Benefits

• Flexible schedule