Responsibilities

• Plan and deliver integrated digital campaigns that drive supporter acquisition and fundraising growth.
• Optimise campaign performance through testing, insight and continuous improvement.
• Support development of SEO and emerging AI search (GEO) opportunities.
• Analyse performance data and turn insights into actionable recommendations.
• Collaborate with fundraising, brand, web and digital teams to create seamless supporter journeys.
• Help develop robust reporting frameworks focused on ROI, attribution and business outcomes.
• Champion a test-and-learn culture, driving innovation and best practice across digital marketing activity.
• Travel will be required to quarterly meetings in London Hubs.

Requirements

• Significant experience managing paid digital marketing campaigns across social, search and other acquisition channels.
• Strong understanding of performance marketing principles and optimisation techniques.
• Experience working with digital analytics and reporting tools, including Google Analytics and Google Tag Manager.
• Experience delivering multi-channel campaigns and managing agency relationships.
• Excellent analytical skills and confidence using data to inform decisions.
• Knowledge of SEO principles and evolving digital trends.
• A collaborative approach and ability to work effectively with a wide range of stakeholders.
• Passion for delivering outstanding supporter experiences and achieving measurable results.

Preferred

• Experience within the charity sector is welcome, but we’re equally interested in candidates from agency, commercial or consumer-brand backgrounds who are excited by the opportunity to make a difference.

Benefits

• Flexible and hybrid working
• A supportive and collaborative culture
• Opportunities for professional development
• A role where your work has a direct impact on children and young people
• Competitive benefits package