Responsibilities

• Lead on the strategy for paid media channels. Launch, monitor and optimise campaigns across the channels, to improve KPIs such as ROAS (return on ad spend), MOAS (margin over ad spend), FOV (first order value), FYV (first year value) and CPA (cost per acquisition)
• Test and launch new publishers/platforms to reach new audiences and drive incremental gains for the business
• Develop channel testing frameworks and partner closely with our Econometrician, MarTech team and Insights to drive the test and learn agenda
• Reporting – pull data for daily, weekly and monthly reports for both creative & performance. Working with them Insights & Econometric teams to track and analyse campaign performance
• Creative asset management, working closely with the Digital Campaign and in-house creative teams, for delivery on Partnership ads
• Understand Ocado’s customer segments – what makes them tick and how we can acquire and retain more of our priority segments
• Ad-doc tasks across the wider Digital Marketing team such as raising POs & invoicing