Responsibilities

• Plan and execute email marketing campaigns and automated customer flows using Klaviyo
• Support paid advertising activity across Google, Meta, and other digital channels
• Monitor and optimise campaign performance against KPIs, including ROAS, CPA, traffic, and conversion
• Develop audience targeting strategies aligned with wider marketing objectives
• Analyse campaign and channel performance, providing regular reports and actionable insights
• Work closely with the creative team to ensure campaigns align with brand guidelines and messaging
• Support ongoing optimisation and development of the Shopify ecommerce platform
• Liaise with external ecommerce support agencies where required
• Monitor organic search performance and support SEO initiatives
• Assist with benchmarking and analysing AI search visibility and inbound search opportunities
• Identify opportunities to improve automation, customer journeys, and digital performance across channels

Requirements

• 2+ years of experience in a Digital Marketing role or similar
• Previous experience working with Shopify or a similar ecommerce platform
• Experience using Klaviyo or equivalent email automation software
• Hands-on experience managing Google PPC campaigns
• Experience managing Meta advertising campaigns
• Strong analytical and reporting skills
• Confident using digital marketing tools and platforms

Preferred

• Knowledge of programming languages such as HTML and CSS
• Experience with additional paid advertising platforms
• Experience with SEO and organic search optimisation
• Knowledge of the clothing industry

Benefits

• Gym membership
• Sick pay
• Company pension