Responsibilities

• Own and manage all property listings across Rightmove, Zoopla, OnTheMarket, brand websites, co-living platforms and other advertising channels.
• Ensure property listings, websites and digital advertising remain accurate, optimised, compliant and aligned with all brand standards across all digital platforms.
• Monitor listing performance, enquiry levels, lead quality and conversion metrics, supporting with recommendations to improve performance.
• Manage day-to-day digital marketing activity across operational, stabilising and mobilisation assets, supporting the delivery of digital marketing strategies across the Build to Rent and Co-Living portfolio.
• Support mobilisation and launch activity, ensuring new communities are market-ready and delivered in line with agreed timelines.
• Support the delivery and optimisation of PPC, paid social (META, TikTok and LinkedIn), GEO/SEO and other digital marketing campaigns, working alongside the wider Paid Media team.
• Plan, create and deliver organic and paid social media content across VervLife and portfolio communities, ensuring activity aligns with brand standards, campaign objectives and performance targets.
• Supporting production of monthly marketing reports, campaign summaries and performance updates for internal and client stakeholders.
• Support review generation strategies across Google, HomeViews and other review platforms, resident surveys and feedback channels.
• Support the delivery of resident engagement, including Moments That Matter and other community initiatives.

Requirements

• Educated to degree level in Marketing, Business, Communications or a related field, or able to demonstrate equivalent industry experience.
• Minimum of 4 years' experience working within a marketing role.
• Proven experience managing multi-channel campaigns.
• Experience analysing campaign performance and reporting on ROI, CPL and lead generation activity.
• Experience managing multiple projects and stakeholders simultaneously.
• Strong understanding of digital marketing best practice and the ASA.
• Experience working with third-party suppliers, agencies and partners.
• Excellent copywriting and content creation experience.
• Ability to travel to our properties and offices across the UK.
• Experience within Build to Rent, Co-Living, PRS, PBSA, Residential Property or Hospitality sectors.

Preferred

• Experience supporting lease-up or mobilisation campaigns.
• Experience managing PPC and paid social campaigns.
• Experience producing client-facing reports and presentations.
• Experience working across multiple brands and client accounts.
• Interest in resident experience, community building and customer engagement.