Responsibilities

• help shape how the University connects with its audiences through social media.
• work as part of the Digital team and supporting the Digital Experience Manager, you’ll help deliver the University’s social media marketing strategy - creating engaging, creative and purposeful content that reaches prospective students and supports them throughout their journey with us.
• play a hands-on role in planning and delivering both organic and paid social media activity, using audience insight, creativity and performance data to make our campaigns more effective.
• you’ll have the opportunity to experiment with new approaches, understand what works, and continually improve the way we use social media to achieve our objectives.
• your work will primarily support student recruitment, while also helping us engage current students, staff, academics, alumni, our local community and the wider public.
• work collaboratively with colleagues across the University to turn ideas, stories and priorities into compelling digital content and campaigns.
• you’ll combine creative thinking with a data-driven approach. You’ll be comfortable developing content for different social platforms, contributing to campaigns from planning through to evaluation, and using insight and performance metrics to inform what you do next.

Requirements

• demonstrable professional experience of planning, creating and delivering organic and paid social media campaigns, ideally gained within a digital marketing environment.
• experience creating engaging content for social platforms, using audience insight and performance data to inform activity, and evaluating and optimising campaigns to achieve marketing objectives.
• a degree or equivalent professional experience is desirable.

Preferred

• A degree or equivalent professional experience is desirable.

Benefits

• We might be small, but we can still offer plenty of perks! In addition to an Aviva Pension scheme, we offer:
• Beautiful working environment at our campus in Buckingham
• Employee Assistance Programme
• Christmas closure
• On-site gym and exercise classes
• On-site catering facilities
• Free on-site parking
• Excellent opportunities to network and continue learning across a variety of departments
• Discount of courses for staff and their families