Digital marketing executive - paid media focus at The Bigger Boat | Mirfield, Kirklees, UK | £27K/yr – £32K/yr

Digital marketing executive - paid media focus

Mirfield, Kirklees, UK (Hybrid)

£27K/yr – £32K/yrMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Own and optimise paid media programs across PPC and paid social, turning data into actionable insights and collaborating with content and design teams to improve conversion and client outcomes.

Own and optimise PPC campaigns across Google Ads and Microsoft Advertising, including data review and insights.
Support paid social campaigns across Meta and LinkedIn, with testing and AI-enabled workflow improvements.
Collaborate with cross-functional teams to improve conversion paths and share performance updates with clients.

Job Description

Creating, managing, and optimising PPC campaigns across Google Ads and Microsoft Advertising (supported where required by our design and copywriting teams)
Supporting paid social campaigns across Meta and LinkedIn
Reviewing campaign data and turning it into clear, useful insights
Attending client meetings with the team to share performance updates
Carrying out keyword, audience, and competitor research
Reviewing websites and user journeys to suggest conversion improvements
Learning and contributing to wider digital marketing activity
Supporting the wider team on integrated client projects where your skills can add value
Using and testing AI to solve problems, speed up processes and improve work without compromising quality

The Bigger Boat

We partner with ambitious founders and investors to turn business potential into brand-led growth. Through our proven Think BigTM process, we build unshakable value that drives gamechanging commercial outcomes – from startup toscaleup, all the way to exit and beyond.Your business is better onboard.

Founded in 2009

Mirfield, England, GBR

27 employees (14 in marketing)

www.thebiggerboat.co.uk