Responsibilities

• Implementing the social media strategy in conjunction with the Digital Marketing Manager.
• Developing and managing content plans with key stakeholders to align social media activity with marketing campaigns.
• Managing central, brand social media accounts and oversee individual care home Facebook pages.
• Providing guidance to Home Managers and their teams on content creation and account management.
• Planning, creating, and optimising engaging organic content and social campaigns, using data insights to improve reach and engagement.
• Monitoring and respond to comments, ensuring appropriate engagement.
• Delivering social media training through workshops and own the creation and delivery of social media policies.
• Support the planning and execution of integrated digital marketing campaigns.
• Assist with SEO, PPC, and other digital advertising activity.
• Create and update website content using the CMS, ensuring content is accurate, engaging and optimised for search engines.