Digital Marketing Executive at Miele GB | UK

Miele GB

Digital Marketing Executive

UK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the website experience for Miele GB and Ireland with a bias toward commercial performance, cross-team launches, and SEO driven visibility.

Website operations and CX: run the site, coordinate campaigns, and align with global eCommerce, promotions, and product rollouts.
Content and SEO: execute engaging content from campaigns and optimise local SEO to lift organic visibility and conversions.
Analytics and cross-channel delivery: use web analytics to improve journey, collaborate with CRM and performance marketing to drive traffic and ensure cross-channel consistency.

Job Description

Responsibilities

Administer the Miele GB website, optimising customer experience and delivering campaigns seamlessly in collaboration with stakeholders across the business, from promotions to new product innovations.
Collaborating with other departments and our global eCommerce and Digital team to manage and improve all aspects of the website
Be responsible for the brand image on our website, collaborating with the Brand Manager.
Creating and implementing engaging content from global and local marketing campaigns to drive commercial performance.
Execution of local SEO strategy, optimising website content to enhance visibility in search engines.
Analyse and optimise conversion rates through your understanding of the customer journey and optimisations to remove friction.
Identifying and implementing improvements to the website through testing, data analysis, journey mapping and other measures.
Management of the Miele Ireland website, implementing best-in-class online journey for direct (D2C) and partner (B2B2C) sales.
Collaborate closely with CRM Manager and Performance Marketing Manager to drive traffic to the website, provide a seamless customer journey and ensure cross-channel alignment.
Using web analytics tools, analyse user behaviour, build reports, and identify opportunities to improve performance and conversion.

Requirements

You bring at least 2 years of experience in a marketing or digital marketing role
You apply consumer-focused thinking and take a performance-driven approach to deliver measurable results
You demonstrate excellent attention to detail with a strong focus on accuracy
You demonstrate business acumen and a commercial mindset
You show strong organisational, administrative, and time management skills
You remain effective under pressure and consistently meet deadlines
You work collaboratively with others and communicate clearly and confidently

Benefits

A salary of up to £35,000 dependent on experience plus a competitive benefits package
A bonus scheme of up to 5% of salary
Extensive discounts on Miele products for you, your family, and your friends
Discounted gym membership and a subsidised onsite café
An extensive health cash plan and free eye tests
Additional benefits including financial advice, recognition schemes, and more

Miele GB

Since being founded in 1899 Miele has followed its ‘Immer Besser’ brand promise. Translated as “Forever Better”, this motto has been in place right from the very beginning, paying tribute to the long-lasting appliances and values of the company.As the world’s leading manufacturer of premium domestic appliances, we create delightful experiences – not only with regard to the quality of our products, but also in terms of craftsmanship and design, performance, technology and sustainability. Throughout the world, the family-run enterprise, now in its fourth generation, employs a workforce of 20.900 people across 45 different countries.Miele GB is a sales subsidiary, we set the highest quality standards for our products, our customers and for ourselves. We work closely together and highly respect each other, with the common drive to be forever better. As an innovation leader, we must always be ahead of the market – no matter how fast the world changes. Our People are so important to us, we invest in them and aspire for better. We aim to create an environment where people can truly develop and pursue their chosen career path. You’ll join a team where you will be respected and reach your potential.

Abingdon-On-Thames, England, GBR

245 employees (7 in marketing)

www.miele.co.uk