Digital Marketing Executive at Leading Edge Aviation | Oxford, Oxfordshire, UK | £32K/yr – £35K/yr

Leading Edge Aviation

Digital Marketing Executive

Oxford, Oxfordshire, UK (On-site)

£32K/yr – £35K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end digital marketing engine for a campus brand, shaping strategy and execution across paid media, social, content, CRM, and events to drive reach, leads, and pipeline.

Strategy & Channel Ownership: digital, social, SEO/SEM, email, and website optimization.
Lifecycle & Conversion: testing, audiences, and CRM-driven nurturing to improve MQL-to-SQL flow.

Job Description

Responsibilities

Develop and execute the annual digital marketing strategy
Manage and execute the annual social media content calendar
Lead TikTok and emerging social channel strategy
Oversee tone of voice and brand consistency across all digital platforms
Own WordPress website development and optimisation
Manage SEO (on-page & off-page) with agency support
Coordinate structural updates and UX improvements
Manage and optimise PPC campaigns (Google Ads, Meta Ads)
Lead SEM strategy and keyword optimisation
Audience targeting, creative testing and conversion tracking

Requirements

Proof reading experience and meticulous attention to detail
Working understanding of print production process
Working understanding of SEM, SEO, CRO and other digital strategies
Working understanding of the difference between Brand and Direct Response marketing activities
Knowledge of social scheduling tools
Knowledge of email, CRM & CMS tools
Excellent I.T skills – full use of Microsoft Suite
Excellent written and verbal skills with a positive and enthusiastic personality
Strong organisational and creative skills
Flexibility to adapt both attitude and approach with understanding of cultural differences
Full UK Driving Licence and access to a vehicle

Preferred

Experience with hosting or coordinating events/exhibitions
Experience with TikTok or emerging social channels beyond core duties
Experience with WordPress development (in addition to responsibilities)
Knowledge of analytics platforms beyond basic dashboards

Benefits

Salary up to £35,000 per annum, depending on experience
Commitment to your personal and professional development
Generous holiday entitlement of 25 days, which increases with service, plus public holidays
An Airspace day for wellbeing and what is important to you
Enhanced sick pay and leave
Pension scheme with enhanced employer contributions
Life assurance scheme of 2x your annual salary
Critical illness cover
Access to our Individual Assistance Program and lifestyle discounts.
Cycle to work scheme
Free on-site parking
Employee referral scheme

Leading Edge Aviation

Welcome to Leading Edge Aviation. Created by a team 200 years of combined experience, Leading Edge is the result of a commitment to delivering a fresh approach to flight training. Offering both modular and integrated routes to achieving an fATPL, we offer the training with an emphasis on developing the whole pilot, putting a strong importance on personal development and wellbeing. Aim higher.

Founded in 2018

Oxford Spires Park, England, GBR

465 employees

leadingedgeaviation.com