Responsibilities

• Own schuh’s email strategy and channel performance, driving customer engagement, conversion and incremental revenue growth.
• Develop best-in-class, customer-centric communications that strengthen loyalty and increase email’s contribution to digital revenue.
• Lead the evolution of the channel through data, personalisation, testing, technology and emerging best practice.
• Own the email strategy, calendar and revenue targets, aligning activity to customer behaviour, trading priorities and wider business objectives.
• Own end-to-end campaign delivery from brief, build and QA through to stakeholder sign-off, deployment and post-campaign analysis.
• Turn performance data into clear insights and actionable recommendations that drive improvements in engagement, conversion and revenue.
• Measure and demonstrate the incremental commercial value of email activity, using performance and customer data to inform channel investment and strategy.
• Monitor channel performance against targets, proactively identifying underperformance, risks and opportunities for growth.
• Own and optimise engaging, commercially effective content in partnership with the Marketing team, ensuring it reflects schuh’s brand DNA and drives customer conversion.
• Work on campaigns across Marketing, Brand Partnerships, Activations, Retail and other teams to maximise customer and commercial impact.

Requirements

• 3-4 years' experience with email marketing and automation platforms (Salesforce or a comparable CRM/ESP strongly preferred)
• Data driven, analytical, problem solver
• Organised, Proactive, and able to juggle multiple priorities
• Ability to work to tight deadlines and have a flexible approach to comms changes
• Methodical testing approach
• A marketing mind (looking for insight into CRM, consumer and market trends)

Preferred

• Experience with Movable Ink (or other dynamic content platforms)
• HTML/Email coding experience

Benefits

• Up to 40% product discount for you and your loved ones
• Up to 29 days holiday (including bank holidays) increasing to 34 after three years’ service
• Your birthday off to celebrate you
• Flexible working hours / contracts to work when suits you
• Perk platform for hundreds of discounts
• Manage, save and access your wages as you earn them to get paid your way
• Employee assistance programme to support your wellbeing through resources, helplines and Virtual GP services.
• A pension scheme to help you save for the future
• Development and progression opportunities across store and Head Office
• Opportunity to be a part of our company Purpose Groups