Responsibilities - Write conversion-focused email copy designed specifically for estate agents and their audiences (buyers, sellers, landlords, and vendors) - Create and refine email templates and campaigns that drive measurable ROI, such as valuation requests, enquiries, and appointments - Adapt messaging to different stages of the property journey (e.g. selling, buying, letting, nurturing long-term prospects) - Translate product features and data insights into clear, benefit-led messaging for estate agent customers - Work closely with marketing, product, and customer teams to ensure email content aligns with best-practice strategy and customer outcomes - Optimise subject lines, previews, CTAs, and body copy to improve open rates, click-through rates, and conversions - Review and improve existing customer email campaigns based on performance data - Ensure all copy is compliant, accurate, and aligned with brand tone and industry standards Requirements - Proven experience writing marketing or email copy with a focus on conversion and performance - Strong understanding of how email marketing drives ROI - Ability to write persuasive, clear copy for non-marketing audiences (e.g. estate agents) - Excellent attention to detail and editing skills - Confidence working with data, feedback, and performance metrics to refine copy - Strong organisational skills and ability to manage multiple campaigns Preferred - Experience writing for the property, real estate, or estate agency industry - Understanding of CRM or email marketing platforms - Familiarity with customer lifecycle, lead nurturing, and retention strategies - Experience writing educational or best-practice content for customers Benefits - Hybrid working after probation – typically 2 days from home - 25 days’ holiday plus bank holidays + day of birthday off - Ongoing training, coaching and mentoring - A supportive team culture where people help each other out - Health Cash Plan - Access to a retail discount platform - Group Life assurance