Digital Marketing Analyst(CRM& affiliate)
Wokingham, UK (On-site)
Posted 5 weeks ago
Job Summary
Own and optimize affiliate performance analytics and audience‑driven campaigns across acquisition, retention, and compliance.
- Track traffic quality, FTDs, and partner performance
- Build dashboards to report ROI, LTV, and CAC
- Design email tests and segment players
Job Description
Responsibilities
- Affiliate Analysis: Track traffic quality, First-Time Deposits (FTDs), CPA/Revenue-Share models, and identify high-performing affiliate partners.
- Email & CRM Tracking: Analyze player retention campaigns, tracking open rates, CTRs, churn, and re-engagement metrics for promotions and VIP segments.
- Performance Reporting: Build and maintain dashboards (using Google Analytics, CRM tools, and affiliate platforms) to report on ROI, Player Lifetime Value (LTV), and CAC.
- A/B Testing & Segmentation: Design tests for email copy and landing pages; segment player databases based on betting behavior and preferences.
- Compliance: Ensure all data analysis and campaign insights strictly align with industry regulatory requirements and responsible gaming guidelines.
Requirements
- Experience: Entry-level to 2 years of experience in digital marketing analytics, marketing coordination, or a similar quantitative role.
- Education: Degree in Marketing, Business, Statistics, Economics, or a related field.
- Technical Skills:
- Advanced Excel (pivot tables, complex formulas, data sorting).
- Familiarity with Web Analytics (GA4) and Data Visualization tools (Tableau, Power BI, or Looker Studio).
- Experience navigating CRM or email marketing platforms is a strong plus.
- Industry Knowledge: Strong interest or experience in the online gambling/iGaming industry (casino or sportsbook) is highly advantageous.
- Core Attributes: Sharp analytical mind, high attention to detail, and the ability to explain complex data to non-technical teams.
Benefits
- Company pension
- Free parking
- On-site parking
Octopus Game Ltd
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
