2 days ago
Digital Marketing Analyst, Influencer Marketing
Collectively
New York City, NY (Remote)Full time$75K/yr – $86K/yr
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Find marketing roles you could actually win
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Digital Marketing Analyst, Influencer Marketing
New York City, NY (Remote)
$75K/yr – $86K/yrMid Level3+ years expFull time
Posted 2 days ago
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Job Summary
Own and deliver data-driven client insights across research, dashboards, and reporting; guide paid social planning and optimization; contribute to thought leadership and process innovation.
- Lead client research, reporting, and analysis and develop dashboards for KPI measurement.
- Drive paid social planning, set targets, and optimize campaigns across platforms.
- Support thought leadership and vendor innovation with new metrics and methodologies.
Job Description
Responsibilities
- Client Research, Reporting, and Analysis:
- Cleaning and analysis of data to support client reporting deliverables
- Customization and maintenance of dashboards and reporting tools to measure program-specific KPIs, with regular QA checks on the data
- Quantitative and qualitative research to explore questions posed by clients
- Preparation of slides, analytic reports, and other visualizations to illustrate key insights
- Participation in client-facing conversations around campaign performance, in collaboration with the cross-functional team
- Delivery of benchmarks, trends, and other insights from reporting tools
- Paid Social Planning and Buying:
- Work closely with account management colleagues to develop paid social strategies and targets
- Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients
Requirements
- 3 to 5 years of relevant work experience in agencies or in-house marketing roles
- Strong strategic and analytical background
- Strong written communication skills
- Strong understanding of social media space and the latest organic and paid social marketing KPIs and processes
- Media buying or performance marketing experience is a plus
- Proven effective communication skills, especially among cross-functional teams
- Expert in quickly learning and utilizing new software
- Ability to take complex information and create a compelling story, including visualizations
- Experience working with data analysis, with a strong ability to derive insights from multiple complex data sets
- Advanced skills in Google Sheets/Excel
Preferred
- Media buying or performance marketing experience is a plus
- Proven effective communication skills, especially among cross-functional teams
- Advanced skills in Google Sheets/Excel
- Is proactive, with the desire to help identify efficiencies, best practices, and opportunities
Benefits
- Medical, Dental & Vision
- Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
- 401k Matching
- Monthly Work From Home Stipend
- Remote-First
- WeWork All Access Membership
- Flex Fridays
- Step Up Recognition Program
- Collectively Employee Resource Groups (ERGs)
- Virtual & In-Person Events
Collectively
3.3 Glassdoor
Collectively—part of the Brandtech Group (formerly You & Mr Jones)—is a values-centered global social influence company providing our clients with the most sophisticated influencer marketing programs and the best tools, talent, and ideas for any social initiative. We combine the best technology of any SaaS platform with a high-touch, strategy-led services approach. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs. Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.
Founded in 2013
New York, New York, USA
200 employees (103 in marketing)
60% recommend to a friend
50% CEO approval
Traffic Signals
Monthly Visitors
11.8K
Monthly Google Ads Budget
$60
Traffic Source Mix
Search
26.1%
Direct
49.6%
Referral
7.2%
Social
15.4%
Paid
1.6%
Headcount Trend
Current headcount: ~200
Marketing Team
Marketing Team Size
47 (24% of company)
Median Career Experience
10.5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2
