Responsibilities

• Plan, execute, and optimise paid campaigns across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, Tiktok and LinkedIn.
• Manage ad budgets efficiently to achieve lead generation and conversion targets.
• Set up and monitor tracking (GA4, GTM, UTM tagging) to measure campaign performance and ROI.
• Conduct A/B testing and iterative performance improvement.
• Develop and manage email marketing campaigns, including audience segmentation, automated flows, and performance tracking to support lead nurturing and retention goals
• Conduct keyword research, content audits, and competitive analysis to inform SEO strategy.
• Optimise website pages and blog content for on-page SEO performance.
• Collaborate with content and design teams to develop SEO-friendly assets.
• Build and manage backlink strategies and identify opportunities for domain authority growth.
• Monitor, analyse, and report on performance metrics using Google Analytics, Data Studio, and CRM data.

Requirements

• Proven experience (minimum 3 years) in a similar digital/growth marketing role.
• Strong hands-on experience with Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, and SEO tools (e.g., SEMrush).
• Excellent understanding of digital acquisition channels and growth metrics.
• Solid knowledge of CRO techniques and user journey mapping.
• Familiarity with WordPress, CRM platforms (e.g., HubSpot), and email automation tools.
• Advanced skills in Excel/Google Sheets and reporting dashboards.
• Strong analytical mindset with a proactive, test-and-learn approach.
• Excellent verbal and written communication skills.
• Experience working with multicultural or diaspora markets is a strong advantage.

Preferred

• Degree or diploma in Marketing, Digital Marketing, Business, or related field.
• Google Ads and Meta Blueprint certifications (preferred).
• Experience with basic HTML/CSS is a plus.
• Understanding of African diaspora media channels and community dynamics.

Benefits

• A dynamic, impact-driven work environment focused on cultural engagement.
• Competitive salary and growth opportunities within an expanding international brand.
• Opportunities to experiment, innovate, and directly influence marketing performance.
• On-site role in a collaborative team environment, based in Birmingham HQ.