Responsibilities

• Own the Global Web Content Experience
• Own end-to-end website content strategy, including content architecture, structure, governance, publishing workflows, and regional SEO performance
• Ensure content aligns with regional presence, brand voice, user journeys, accessibility standards, and business goals
• Act as the point of contact for CMS governance, regional scaling, site maintenance, hosting coordination, user access, and content audits
• Lead Search Strategy Across SEO & AI
• Define and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies
• Optimize how World Fuel appears across search engines (Google, Bing), AI-driven platforms (e.g., ChatGPT, Gemini, Copilot), and regional search engines (e.g. Google Maps).
• Drive on-site and technical SEO improvements, including metadata, schema, internal linking, optimised structured content, and site performance
• Build External Brand Presence & Authority
• Design and execute a digital PR and off-site content strategy
• Strengthen brand authority across:
• Third-party platforms
• Industry publications
• Partner ecosystems
• Ensure consistent and credible brand representation beyond owned channels
• Drive Cross-Functional Alignment
• Partner with development teams to improve site speed, scaling, mobile experience, and technical SEO implementation
• Work with analytics, CRM, and paid media teams to align content with broader marketing strategies
• Support A/B testing and conversion optimization initiatives
• Governance, Enablement & Continuous Improvement Measures after governance and enablement bullets