Digital Content Creator - Property Marketing at Lloyds Banking Group | Manchester, UK | £30K/yr – £32K/yr

Digital Content Creator - Property Marketing

Manchester, UK (Hybrid)

£30K/yr – £32K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own the end-to-end on social content for Lloyds Living, driving on-site shoots, storytelling video and real-life lifestyle content across UK developments, while coordinating with an external agency to keep a steady stream for always-on activity and launches.

Content ownership: on-site capture, short form edits, captions, and storytelling that aligns with brand guidelines.
Campaign enablement: collaborate with the agency, plan content for lease-up, re-lets, events, and new location launches.
Optimization: test formats and formats, refine outputs using insights to boost engagement and brand lift.

Job Description

Responsibilities

Create high quality, social-first video and imagery content showcasing our homes, developments, communities and brand
Travel regularly to developments across the UK to capture on-site, real-time content
Capture homes, amenities, local neighbourhoods and customer lifestyle moments
Produce and edit short form video optimised for platforms such as Instagram, TikTok & YouTube Shorts, delivering platform-ready formats
Ensure all content is on brand, high quality and aligned to Lloyds Living’s marketing strategy and guidelines
Work closely with our external social media agency on content planning
Maintain a consistent pipeline of content to support always-on activity and lease-up & sales campaigns
Contribute ideas and creative input to our social media strategy and content calendars
Write captions and short form copy for social content
Capture and create content to build early awareness in new locations ahead of development launches

Requirements

3+ years’ experience in a content creation or social-first role, ideally within property or similar lifestyle brands
Strong portfolio demonstrating video and photography content for social media
Experience creating content for platforms such as Instagram, TikTok & YouTube Shorts
Strong video editing and content production skills
Comfortable travelling regularly and working on location across the UK (a company car will be provided)
Confident and comfortable being in front of the camera, including delivering voiceovers
Creative mindset with a strong eye for visual storytelling and detail
Understanding of social media trends, formats and platform best practice
Ability to manage multiple shoots and deadlines
Strong collaboration and communication skills

Benefits

A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
24 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies

Lloyds Banking Group

Our purpose is Helping Britain Prosper. We do this by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.We're part of an ever-changing industry and are currently on a journey to shape the financial services of the future, whilst supporting our customers’ changing needs.The scale and reach of our Group means we can offer a broad range of opportunities to learn, grow and develop. Our values-led culture and approach to inclusion and diversity means we can all make a real difference together.

Founded in 1985

London, England, GBR

63K employees (993 in marketing)

www.lloydsbankinggroup.com