Responsibilities

• Manage and grow AMI’s social media accounts across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and Spotify, ensuring they effectively communicate AMI’s events and activities.
• Manage and grow AMI’s email marketing and communication platforms, ensuring they effectively communicate AMI’s events and activities.
• Maintain AMI’s Wikipedia page and Google Business profiles to ensure all information is accurate and up to date.
• Develop and implement a content calendar aligned with AMI’s output, events, and key dates in the Islamic calendar.
• Create and schedule posts, stories, reels, and email campaigns that engage AMI’s diverse audiences: from academic peers to grassroots Muslim communities.
• Monitor engagement metrics, report on performance, and adjust strategy based on data and insights.
• Design professional posters, flyers, social media graphics, email campaigns, and promotional materials for seminars, conferences, book launches, and other events.
• Produce visually compelling content from AMI’s academic output: turning research summaries, podcast episodes, and public statements into shareable digital formats (infographics, quote cards, carousels, short-form video clips).
• Ensure all visual content adheres to AMI’s brand identity and maintains a consistent, high-quality aesthetic.
• Prepare print-ready materials where required (e.g. event programmes, prospectuses, banners etc).

Requirements

• Degree or equivalent professional experience in digital marketing, communications, graphic design, media production, or a related field.
• Demonstrable experience managing social media accounts for an organisation (not solely personal accounts).
• Proficiency in graphic design tools: Canva at minimum; ideally Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proficiency in using AI tools i.e. ChatGPT, Claude, Grok, Gemini etc to support content creation, copywriting, campaign ideation, and workflow efficiency.
• Experience maintaining and updating websites using a CMS (e.g. WordPress).
• Strong written and verbal communication skills with the ability to adapt tone for different audiences and platforms.
• Understanding of SEO fundamentals and social media analytics.
• Ability to manage multiple projects, meet deadlines, and work both independently and as part of a small team.
• Excellent attention to detail and a commitment to high-quality output.

Nice to have

• Familiarity with Islamic educational content, Muslim community organisations, or the UK higher education sector.
• Experience with email marketing platforms (e.g. Mailchimp).
• Photography and/or videography skills.
• Basic video editing skills (trimming, captioning, adding titles/branding) using software such as Veed.AI, Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or CapCut; and the ability to coordinate with external editors and freelancers for higher-end production.
• Intermediate to advanced video and audio editing skills, including podcast production and short-form reel creation.
• Experience managing a YouTube channel, including SEO optimisation and audience growth.
• Knowledge of Arabic, Urdu, or Persian.